Evaluating Campaign Quality: Can the Electoral Process be Improved?

Evaluating Campaign Quality: Can the Electoral Process be Improved?

by L. Sandy Maisel, Darrell M. West, Brett M. Clifton
     
 

ISBN-10: 0521700825

ISBN-13: 9780521700825

Pub. Date: 05/31/2007

Publisher: Cambridge University Press

For a number of years, voters and academic observers have been dissatisfied with American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. This book seeks to evaluate whether these activities

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Overview

For a number of years, voters and academic observers have been dissatisfied with American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in U.S. House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing. A different approach to campaign conduct and political discourse in American elections is clearly called for if improved campaigning is the goal.

Product Details

ISBN-13:
9780521700825
Publisher:
Cambridge University Press
Publication date:
05/31/2007
Series:
Communication, Society and Politics Series
Edition description:
New Edition
Pages:
170
Product dimensions:
5.98(w) x 8.98(h) x 0.39(d)

Table of Contents

Preface; 1. Campaign reformers: optimists, skeptics, and rejectionists; 2. Dissemination of campaign practices; 3. Impact on campaign conduct; 4. Impact on campaign discourse; 5. Impact on public perceptions; 6. Improving the system; Appendices: A. Data and methodology; B. Public opinion survey; C. Consultant survey; D. Focus group protocol.

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