From the Publisher
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises” — Financial Times
“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.” — Wall Street Journal
Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company. — Booklist
