Let My People Go Surfing: The Education of a Reluctant Businessman

( 11 )
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$15.98
BN.com price
$18.00 List Price (Save 11%)
Marketplace (New and Used)
from
$9.99
$18.00 List Price (Save 44%)
Usually ships within 1-2 business days
All (26)  
Used (10)  
New (16)  
Close
Sort by
Page 1 of 3
Showing 1 – 10 of 26 (3 pages)
$9.99
(Save 44%)
wagonwheelbooks
Seller since 2007

Feedback rating:

(341)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Acceptable
paperback. cover and corner wear. ex-library book. creased covers. small tears on the spine.

Ships from: Boyd, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.59
(Save 41%)
Books & More Tx
Seller since 2005

Feedback rating:

(120)

Condition: Acceptable
Reader copy Paperback. cover and corner wear. ex-library book. creased covers. small tears on the spine.

Ships from: Boyd, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.93
(Save 39%)
SuperBookDeals-
Seller since 2008

Feedback rating:

(12831)

Condition: Like New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$10.94
(Save 39%)
jcn8085h
Seller since 2008

Feedback rating:

(226)

Condition: Good
0143037838 Satisfaction is guaranteed. If there is any kind of problem, please contact us first. Delivery confirmation with each order.

Ships from: Homedale, ID

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$11.50
(Save 36%)
SuperBookDeals-
Seller since 2008

Feedback rating:

(12831)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$11.51
(Save 36%)
ExpeditedBooksUS
Seller since 2010

Feedback rating:

(729)

Condition: New
This brand new book will be shipped from our warehouse in Chicago.

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$11.51
(Save 36%)
PaperbackshopUS
Seller since 2009

Feedback rating:

(4141)

Condition: New
This item will be shipped from our warehouse in Chicago.

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$11.59
(Save 36%)
indoo
Seller since 2007

Feedback rating:

(21303)

Condition: New
BRAND NEW

Ships from: Avenel, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$11.63
(Save 35%)
Book Crazy CA
Seller since 2005

Feedback rating:

(414)

Condition: Very Good
E Rutherford, New Jersey, U.S.A. 2006 S Soft Cover Very Good 258 pgs., MINIMAL WEAR.

Ships from: South Pasadena, CA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$11.70
(Save 35%)
TrackedBooksUS
Seller since 2012

Feedback rating:

(31)

Condition: New
Tracking is provided on ALL orders. This brand new book will be shipped from our warehouse in Chicago.

Ships from: Elk Grove Village, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
Page 1 of 3
Showing 1 – 10 of 26 (3 pages)
Close
Sort by
NOOK Book (eBook)
$14.99
BN.com price

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Need a NOOK? Explore Now

More About This Book

Overview

Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard.

Chouinard's creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things.

In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.

The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.

Editorial Reviews

From Barnes & Noble
Despite the slightly silly title, this business memoir by the CEO of Patagonia, Inc., manages to be about much more than the challenge of harnessing backpacking to the bottom line. Because Yvon Chouinard really is a lifelong rock climber (and climbing tool inventor) with a deep love of the outdoors, his unorthodox views on running a successful company embrace product development, ecological stewardship, and HR -- including encouraging employees to spend as much time climbing, kayaking, and surfing as he does.
Publishers Weekly
Chouinard, founder and owner of Patagonia Inc., presents his philosophy for a "new style of responsible business" along with a chronicle of his personal and company history in this sincere if self-congratulatory creed. A Californian of French-Canadian descent, Chouinard started forging climbing hardware and selling it out of his car in 1957 and published his first catalogue, a one-page mimeographed sheet, in 1964. Today, his sporting goods company has annual revenues of $230 million, but he nonetheless identifies himself as more of "a climber, a surfer, a kayaker, a skier and a blacksmith" than a CEO. In this vein, he lays out his alternative vision of business, detailing eco- and people-conscious philosophies on aspects of the supply chain from product design and production to human resources and management. Chouinard has backed up his rhetoric with action: Patagonia pursues sustainability, gives 1% of annual net sales to environmental groups and has set benchmarks with its employee-friendly policies. Patagoniacs and socially conscious businesspeople may appreciate this account despite its wooden writing, especially as an antidote to headlines of corporate fraud. (Oct.) Copyright 2005 Reed Business Information.
More Reviews (1) Fewer Reviews
From The Critics
Chouinard, founder/owner of Patagonia, Inc., mixes a bit of memoir with a lot more on his passionate philosophies about running a business in this engrossing story of his unique company. Although at first reluctant to enter the role of CEO of a growing company, Chouinard soon realized that he could blend business success with his values. His nicely explained core philosophies are defined in his unusual approach to product design and production, his savvy distribution plan, his financial and human resource management principles, his laid-back management style, and the strong environmental sensitivity of his company. From Chouinard's early ice-ax design, which continues to be the tool of choice for today's ice climbers, to his use of cutting-edge material in highly specialized sportswear, his company continues to excel in producing high-quality items at a relatively expensive price, thus confounding the Wal-Marts of the world. Readers will appreciate Chouinard's insights into what makes his special business tick and his unwavering commitment to his environmental principles. This title nicely counterbalances the classic slash-and-burn approach to business success found in Sumner Redstone's A Passion To Win and Jack Welch's Winning. Highly recommended for larger public libraries and for university libraries supporting business curricula.-Dale Farris, Groves, TX Copyright 2005 Reed Business Information.

Product Details

  • ISBN-13: 9780143037835
  • Publisher: Penguin Group (USA)
  • Publication date: 9/5/2006
  • Pages: 272
  • Sales rank: 60,811
  • Product dimensions: 7.50 (w) x 9.30 (h) x 0.54 (d)

Meet the Author

Yvon Chouinard is founder and owner of Patagonia, Inc. In 2001, along with Craig Matthews, owner of West Yellowstone's Blue Ribbon Flies, he started 1% for the Planet, an alliance of businesses that contribute at least one percent of their revenues to groups on a list of approved environmental organizations.

Table of Contents

History 5
Philosophies 81
Product design philosophy 85
Production philosophy 117
Distribution philosophy 126
Image philosophy 147
Financial philosophy 159
Human resource philosophy 165
Management philosophy 177
Environmental philosophy 187
1% for the planet alliance 247
Customer Reviews
Average Rating 4.5
( 11 )

Rating Distribution

  • ( 7 )
  • ( 2 )
  • ( 2 )
  • ( 0 )
  • ( 0 )
If you've bought this product, tell the world how you liked it.
Write a Review
Sort by: Showing 1 – 16 of 12 Customer Reviews

  • Posted July 13, 2009

    I Also Recommend:

    This book is great for anyone that runs their own business or would like to, or really anyone who works for anyone and would like to see positive change in their company. It especially focusses on the environmental impact of business.

    "Let My People Go Surfing" was recommended to me after a conversation with a friend about how I quit two seperate jobs where I held artistic positions that seemed like a dream. Both companies made products where the environmental impact was ethically questionable and made my soul ache. I wanted to find solutions but the companies involved were unwilling to spend any time or money towards remedying the problems since they were still fairly small.(One with under 200 employees and another under 600) After reading this book I have a renewed sense of hope that it is possible to find a company that cares about the safety and happiness of it's employees as well as it's impact on the environment. Yvon Chouinard's business ethics are beautifully inspiring. Since reading it I have implimented a "Flextime" program in the company I currently work for that allows me work with other artists in a painting group, while my co-workers are pursuing their hobbies and activities. Our already "green" company is a happier, more well rounded, and interesting palce to be as we share our stories of how we spent our time. Many thanks to Mr. Chouinard!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted July 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 22, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 29, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 14, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 21, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 22, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 15, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 16, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 16, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 28, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 17, 2010

    No text was provided for this review.

  • Anonymous

    Posted June 21, 2010

    No text was provided for this review.

Sort by: Showing 1 – 16 of 12 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit