Marketing Planning Guidebook: - A Practical How-to Guide on Bridging Silos to Create Rewarding Marketing Plans

by RE Casper

Overview

This new marketing planning guidebook from Marketing Convergence Solutions shows marketing planners and planning meeting facilitators how to assemble the right planning team, create assignments, train for the planning, facilitate the planning, and use the power of both individual and group thinking to develop a strategic marketing plan that delivers results.

Our detailed strategic planning processes and interactive online training can help marketing managers develop marketing objectives, strategies, and tactics that deliver improved sales results that meet or exceed key revenue generation goals.

Product Details

ISBN-13:	9798331433178
Publisher:	Barnes & Noble Press
Publication date:	05/11/2024
Edition description:	A complete marketing planning solution.
Pages:	98
Product dimensions:	8.50(w) x 11.00(h) x 0.27(d)

About the Author

With BtoC and BtoB experience on both the corporate marketing and advertising agency sides, RE Casper brings a wealth of varied industry experience developing and executing marketing plans for General Motors, Toyota Motor Sales, USA, Navistar International, Caterpillar, Western Star Trucks, UD Trucks, Kalmar Ottawa, Carquest Auto Parts and several Non-Profits. His company, Marketing Convergence Solutions, is dedicated to encouraging companies to generate measurable incremental revenue by combining customer data and insights from sales with marketing's expertise in communications, messaging, and lead generation.

Our detailed strategic planning processes can help marketing managers develop objectives, strategies, and tactics that deliver improved sales results that meet or exceed key revenue generation goals.
Go to our website, www.convergencestrategies.com, to access additional marketing planning tools including:

- Online interactive training for marketing planners and planning meeting facilitators
- Marketing planning worksheets for building the situation analysis, preplanning meeting, tactics, communications, final strategic marketing plan, and executive summary
- Customizable presentation slides and a planning meeting notes worksheet to help the facilitator guide the planning meeting and document discussions and decisions