Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)

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by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle
     
 

A brand new collection of essential insights for your business and career from world-renowned experts . . . now in a convenient e-format, at a great price!

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

Three full books of proven

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Overview

A brand new collection of essential insights for your business and career from world-renowned experts . . . now in a convenient e-format, at a great price!

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success . . . apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI...tightly link marketing with business performance . . . bring powerful marketing strategies to the public sector . . . and much more!

From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon.

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Product Details

ISBN-13:
9780132617604
Publisher:
Pearson Education
Publication date:
11/02/2010
Series:
FT Press Delivers Collections
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
400
File size:
18 MB
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This product may take a few minutes to download.

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