Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century

Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century

3.5 9
by Cathy N. Davidson
     
 

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"As scholarly as [it] is . . . this book about education happens to double as an optimistic, even thrilling, summer read." —The New York Times

A brilliant combination of science and its real-world application, Now You See It sheds light on one of the greatest problems of our historical moment: our schools and businesses are

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Overview

"As scholarly as [it] is . . . this book about education happens to double as an optimistic, even thrilling, summer read." —The New York Times

A brilliant combination of science and its real-world application, Now You See It sheds light on one of the greatest problems of our historical moment: our schools and businesses are designed for the last century, not for a world in which technology has reshaped the way we think and learn. In this informed and optimistic work, Cathy N. Davidson takes us on a tour of the future of work and education, introducing us to visionaries whose groundbreaking ideas will soon affect every arena of our lives, from schools with curriculums built around video games to workplaces that use virtual environments to train employees.

Editorial Reviews

Virginia Hefferman

"In her galvanic new book, Ms. Davidson, one of the nation’s great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read.”
Anya Kamenetz

"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can … manage the impact of these changes.”
Mark Changizi

"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing—or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."
Christopher Chabris

"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that — with proper care and feeding — can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn."
Steve Wheeler

“Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level … It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future.”
Joshua Kim

“Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables.”
William Pannapacker

“There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change.”
Bruce Bower

“[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse."
Brian Mossop

“The book's purpose and strength are in detailing the important lessons we can glean from the online world. If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind.”

Sophie Duvernoy

“Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers."
Dan Ariely

“The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential."
John Seely Brown

Now You See It is simply fantastic. Only Cathy Davidson could pull off such a sweeping book. It is about so much more than just education or even learning. It is about a way of being. Her book and stories are incredibly important for the true arc of life learning and for constantly becoming!"
Howard Gardner

“Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions.”
Howard Rheingold

"One cutting edge of educational practice is participatory learning…and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."

Daniel Levitin

“Now You See It starts where Malcolm Gladwell leaves off, showing how digital information will change our brains. Think Alvin Toffler meets Ray Kurzweil on Francis Crick's front porch. We need this book.”

From the Publisher
"In her galvanic new book, Ms. Davidson, one of the nation’s great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read.” — Virginia Hefferman, New York Times

"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can … manage the impact of these changes.” — Anya Kamenetz, Fast Company

"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing—or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights." 
Mark Changizi, Wall Street Journal

"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that — with proper care and feeding — can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn."

Christopher Chabris, New York Times

 “Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come.”   [Top 10 Science Book, Fall 2011]

— Publishers Weekly

“Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level … It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future.”

Steve Wheeler, Book of the Week, Times Higher Education

 “Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables.” — Joshua Kim, Inside Higher Ed

 “A preview of the future from an educational innovator... it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do...[Davidson's] points are worth pondering.” — Kirkus

 “There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change.” — William Pannapacker, Chronicle of Higher Education

 “[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse." — Bruce Bower, Science News

 “The book's purpose and strength are in detailing the important lessons we can glean from the online world.  If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind.”

Brian Mossop, Scientific American

“Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers."
Sophie Duvernoy, LA Weekly

 “The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential."

Dan Ariely, author of Predictably Irrational

 “Now You See It is simply fantastic. Only Cathy Davidson could pull off such a sweeping book.  It is about so much more than just education or even learning.  It is about a way of being. Her book and stories are incredibly important for the true arc of life learning and for constantly becoming!" — John Seely Brown, author of A New Culture of Learning

 “Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions.” — Howard Gardner, Harvard University

 "One cutting edge of educational practice is participatory learning…and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."

Howard Rheingold, author of Smart Mobs and Net Smart

 “Now You See It starts where Malcolm Gladwell leaves off, showing how digital information will change our brains.  Think Alvin Toffler meets Ray Kurzweil on Francis Crick's front porch. We need this book.”

Daniel Levitin, author of This Is Your Brain on Music and The World in Six Songs

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Product Details

ISBN-13:
9780143121268
Publisher:
Penguin Publishing Group
Publication date:
07/31/2012
Edition description:
Reprint
Pages:
352
Sales rank:
605,356
Product dimensions:
5.50(w) x 8.40(h) x 1.00(d)
Age Range:
18 Years

Meet the Author

Cathy N. Davidson codirects the annual HASTAC/MacArthur Digital Media and Learning competitions. She holds distinguished chairs in English and interdisciplinary studies at Duke University and has published more than a dozen books. She lives in Durham, North Carolina.

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Now You See It 3.6 out of 5 based on 0 ratings. 9 reviews.
Linsy June More than 1 year ago
It is sad and scary how far behind our education system is from our society's accelerating advancements. The longer we wait to make a change, the further behind we will get. Cathy Davidson writes a brilliant account of the necessity of our society to rethink our old and outdated methods and adapt our education system to coordinate and cooperate with our present society. Educators love the word "alignment," yet the system fails to align education with society. How ironic. Contrary to most works along these lines today, Davidson not only makes the point of the need to adjust education to catch up with society, but backs the point up with research, historical data, and even a breadth of diverse solutions to meet our diverse needs. This book should be required reading not only for all educators, but (and more importantly) for all politicians and school administrators. The education system is so overwhelmed by bureaucracy and individuals so far removed from the classroom that not only have they fogotten the the purpose of education, they are blind to its overwhelming failures. There is so much potential being wasted today that a total rethinking and restructuring is needed now more than ever -- or it will soon be too late.
Anonymous More than 1 year ago
A very interesting book based on the author's research and personal experience as head of interdisciplinary studies at Duke University. Without the annoying typos that are so dominant in every publication these days and using a vocabulary that allows the lay person to understand complicated neurological concepts without oversimplifying, this book is challenging and thought-provoking. For everyone interested in education at any level Dr. Davidson demonstrates the chasm between what is now known about how the brain works and how educational systems are structured. The neurological information is fascinating especially the "attention blindness" that is learned and can be unlearned. Also the iPod experiment at Duke University that was the experiential foundation for her correlation between brain research and pedagogy was fascinating. "The iPod experiment was an acknowledgement that the brain is, above all, interactive, that it selects, repeats, and mirrors, always, constantly, in complex interactions with the world," (p. 78) which is often at odds with an education system "based on giving premium value to expertise, specialization, and hierarchy...."(p.78) Learning this information and applying it in the classroom could make such a difference for all classroom participants in enhancing learning and taking responsibility. Alvin Toffler pointed out some time ago and Dr. Davidson reiterates that current educational structure reflects the industrial revolution and preparing people to work in factories, something few people do any more. The historical information about the development of American education is useful in understanding how we got to this point. The focus on preparing people to succeed in the world in which they actually exist, a digital, connected, interactive world instead of a text, expert world is enlightening. "At our most ambitious, we hoped to change the one-directional model of attention that has formed the twentieth-century classroom."(p. 77) Mistakes were made, new information was not initially understood, trial and error, working together became the model. Instead of mourning that things are different, the inspiration of this book is how to teach people to thrive in the world in which they live instead of succeed in a world that is fading. Attention blindness! What a concept applicable to all aspects of human existence. Read this book!
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