On Target: How the World's Hottest Retailer Hit a Bull's-Eye / Edition 1

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"When I go into a competitor’s store, I have this uncontrollable urge to get whatever I need and get the heck out. With Target it’s more like, ‘Stick around for a while, relax.’"
–Target customer

If you’ve ever shopped at Target you’ve probably felt the same way, roaming the aisles for an hour or two, enjoying the great merchandise, clean environment, and impeccable customer service. But low prices and quality products aren’t the only factors that distinguish Target from its competition. It’s the "human touch"–which almost all other discount stores lack today–that draws people back to Target time and again.

Founded in 1962 by Minnesota-based department store Dayton’s, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target–the discount chain with the trademark bull’s-eye–has developed a cult-like following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America’s most profitable retailers, has made it hip to be spare by selling bargains and cachet.

In On Target, award-winning business journalist Laura Rowley skillfully uncovers–through vivid firsthand stories, candid interviews, and in-depth research–the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success. You’ll go behind the cash registers and down the aisles as Rowley takes a close look at:

  • How the seeds for Target’s culture were planted in its unique retail history
  • How Target reinvented the discount store concept, carving a niche that would allow it to thrive even in the shadow of industry giant Wal-Mart
  • How Target’s best practices in management, merchandising, marketing, operations, and corporate giving have combined to make it one of the most successful retailers of the new millennium

On Target is the first behind-the-scenes look at the stunning success of America’s hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost–and in doing so created a concept that hit the bull’s-eye.

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Product Details

  • ISBN-13: 9780471250678
  • Publisher: Wiley
  • Publication date: 3/31/2003
  • Edition number: 1
  • Pages: 218
  • Sales rank: 877,592
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.56 (d)

Meet the Author

LAURA ROWLEY is an award-winning television and print journalist specializing in business. She is the personal finance and career columnist for Self magazine. Her work has also appeared in the New York Times, Parents, and Newsweek. She spent five years with CNN business news in New York. She produced live segments and reported on air for Your Money and Business Unusual. For the latter program, she profiled numerous Fortune 500 companies including Walgreen, Tupperware®, and DeVry, Inc. Rowley has also appeared on Good Morning America, Oxygen Media, and CNBC.

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Table of Contents



Chapter 1. The Target Difference.

Chapter 2. The Right Stuff.

Chapter 3. Inside the Mind of the Bargain Hunter.

Chapter 4. Advertising and Promotion.

Chapter 5. Service and Technology.

Chapter 6. The Legend of George Draper Dayton.

Chapter 7. The Next Generation.

Chapter 8. Management Excellence.

Chapter 9. Guides for Growth.

Chapter 10. Philanthropy.

Chapter 11. Challenges.

Appendix A. Target Corporation Financial Facts.

Appendix B. Target Corporation Historic Highlights.



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Customer Reviews

Average Rating 4.5
( 4 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted February 28, 2004

    Take a look behind the bullseye...

    Steal the ideas of one of the greatest retailers and use them for your own business or life. Go on a tour through the aisles of this book and see things you will never see on a visit to the store. A must read for any great business leader or Target follower.

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  • Anonymous

    Posted April 15, 2003

    A must read

    This book is a must read for any one that is involved with marketing, management or trying to start and run a business. The ideas you can walk away with are wonderful. It is like a free consultation with some of the best in the business world.

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