Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse

Overview

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

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Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse

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Overview

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

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What People Are Saying

Nick Copping
"Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining roadmap for joining Microsoft's 850,000 partners cutting an impressive $300B swath in the marketplace. Folks who read this book will be rewarded with an unfair competitive advantage in the marketplace. I predict it will become demanded reading, both inside and outside of Microsoft. It's the book you don't want your competitor to know about, so hide it under the newspaper on the airplane!"
CEO, ZOOM Marketing; former strategist for Global System Integrators, Microsoft
Sam Jadallah
"Partnering is in Microsoft's DNA. Partnering with Microsoft helps you understand Microsoft, speak their language and thrive in the Microsoft ecosystem. It's the most definitive perspective I've seen."
General Partner, Mohr Davidow Ventures; former General Manager for Worldwide Business Strategy at Microsoft, and the architect of Microsoft's partnering strategy
Allison L. Watson
"Profitable partners in all global markets are critical for driving innovation in the technology industry and economic success in countries around the world. Partnering with Microsoft offers a pragmatic view of the dynamic opportunity and challenge in thriving as a technology partner in our industry, and offers insight into the fast paced nature of working and succeeding with Microsoft."
Vice President, Worldwide Partner Group, Microsoft Corporation
Michael Schrage
"As much celebration as analytic advisory, Partnering with Microsoft prescriptively explores one of the least understood but most important mechanisms driving Microsoft's global success."
MIT Media Lab, and author of Serious Play (Harvard Business School Press)
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Product Details

  • ISBN-13: 9780123954923
  • Publisher: CRC Press
  • Publication date: 10/6/2005
  • Pages: 320
  • Product dimensions: 9.00 (w) x 6.10 (h) x 1.00 (d)

Meet the Author

Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 28, 2005

    DANCING WITH MICROSOFT

    Within 21 years of becoming the most powerful company therein, Microsoft has ascended to the pinnacle of the IT industry. Authors by Ted Dinsmore and Edward O'Connor have done an outstanding job of telling the readership of this book, how by virtue of its own commitment of partnering with other firms, Microsoft has done so to an extent unparalleled by other large companies in the industry. Dinsmore and O'Connor begin this book by telling you why you should partner with Microsoft. Next, the authors detail the core attributes of Microsoft's culture, organization and strategy, and explain the position of Microsoft's partners in its ecosystem. Then, they build on the responsible understanding of the ecosystem by elucidating the principles of partnering with Microsoft. The authors next focus on the partnering tactics that successful ISVs employ vis-a-vis Microsoft. Dinsmore and O'Connor continue by focusing on the partnering tactics that successful services firms employ vis-a-vis Microsoft. In addition, the authors focus on the partnering tactics that successful resellers employ vis-a-vis Microsoft. Finally, they advance the tactics implicit earlier in the book that is: how to leverage other Microsoft partners not only to improve your relationship with the company, but to accentuate your firm's success by working productively with other partners in Microsoft's Partner Ecosystem. With the preceding in mind, the authors have done an excellent job of helping your firm come to terms with Microsoft, to assess and mitigate the risks of partnering, and to pursue and realize the rewards of partnering with this globally successful company. At the end of the day, only by understanding what makes Microsoft tick and how the company thinks and behaves, can your firm be a successful Microsoft partner.

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