Pay Per Click Search Engine Marketing For Dummies

( 1 )

Overview

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, ...

See more details below
Paperback
$21.83
BN.com price
(Save 19%)$26.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (44) from $1.99   
  • New (8) from $4.77   
  • Used (36) from $1.99   
Pay Per Click Search Engine Marketing For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 44%)$24.99 List Price

Overview

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
Read More Show Less

Product Details

  • ISBN-13: 9780471754947
  • Publisher: Wiley
  • Publication date: 2/6/2006
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 388
  • Sales rank: 380,584
  • Product dimensions: 7.42 (w) x 9.27 (h) x 0.83 (d)

Meet the Author

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.

Read More Show Less

Table of Contents

Introduction.

Part I. Preparing for Your Campaign.

Chapter 1. Introducing Pay Per Click Advertising.

Chapter 2. The Different Forms of PPC.

Chapter 3. Calculating ROI (Return of Investment).

Chapter 4. Selecting Keywords.

Chapter 5. Creating Landing Pages.

Chapter 6. Finding the Right Words for Your Ad.

Chapter 7. Bidding on Keywords.

Part II. Using the PPC Systems.

Chapter 8. Working with Yahoo! Sponsored Search.

Chapter 9. Buying Traffic from Google AdWords.

Chapter 10. Harnessing MSN Keywords.

Chapter 11. Using the Second-and Third-Tier PPC Systems.

Chapter 12. Using Geo-Targeting.

Chapter 13. Working with Content or Contextual Placement.

Chapter 14. Other PPC Services - Shopping Directories, YellowPages, and More.

Part III. Managing Your Campaign.

Chapter 15. Using Click Tracking and Conversion TrackingTools.

Chapter 16. Working with Bid-Management Tools.

Chapter 17. Avoiding Click Fraud.

Part IV. The Part of Tens.

Chapter 18. Ten Ways to Make Money Selling Clicks.

Chapter 19. Ten Ways to Stay Up-to-Date and Track Down theDetails..

Index.

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted September 30, 2012

    Great manual!

    This is a great book to keep on hand for help with PPC marketing. You can read it straight through but you can also easily find specific information to answer a question on the fly. Very helpful when they added PPC to my job description!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)