Profit in Plain Sight: The Proven Leadership Path to Unlock Profit, Passion, and Growth

by Anne C. Graham

Overview

How do you know—with certainty—that your business is as profitable as it could be?

Don’t put this book down until you’ve earned all the profits you need to fund every worthy project on your business bucket list. This straightforward Roadmap shows you how to profit safely, sustainably, and with integrity, in ways that have nothing to do with traditional accounting tactics… in less time than you’re currently spending on email.

"Profit in Plain Sight" shows you exactly what you need to do to:

1. Get Buy-in: Activate the three uncommon Drivers that shatter your speed limits, get your people on board, and change behaviors almost overnight

2. Generate Loyalty: Implement the single most effective way to keep the customers who keep you in business from cozying up to your competition

3. Maximize Top Line Growth: Achieve ‘the nirvana’ of Top Line growth by selling more products and services, to more customers, at higher prices

4. Optimize Bottom Line Profits: Plug your hidden profit leaks and stop your vampire customers (they’re NOT who you think they are!) from sucking the lifeblood from your business

5. Differentiate for Competitive Advantage: Attract customers in droves with the overlooked but common-sense strategy that simultaneously drives unnecessary costs right out of your system.

6. Innovate and Win: Leave your competitors wondering what happened with the 21 paths to low cost, low risk, stealth innovation that they can’t just copy

7. Implement for Results: Simply follow the Action Plans to make it happen

Eight out of ten leaders report that they don’t have enough profit to fund the growth they want. Don’t be amongst them. Simply accelerate your results

Product Details

ISBN-13:	9781630472917
Publisher:	Morgan James Publishing
Publication date:	07/07/2015
Edition description:	Reprint
Pages:	306
Product dimensions:	5.90(w) x 8.90(h) x 0.80(d)

About the Author

Anne Graham is the syndicated radio show host of Solutions in Plain Sight, and has earned Speaker of the Year accolades from the CEO peer mentoring group TEC/Vistage. She has served as an Executive in Residence at the Universityof British Columbia, as the Assistant Dean of Executive Programs at UBC, and has taught extensively in the award winning MBA program. She served as a Director for many years with the Canadian Manufacturers and Exporters Association and as the Vice Chair of the Burnaby Board of Trade. Anne was first named to the list of “who’s who in Canada” in 2004.

Table of Contents

Prepare to Transform Your Most Persistent Market Challenges into Profit, Passion, and Growth: … With The Proven Leadership Path that Delivers Results in Less Time than You're Currently Spending on E-Mail 1

Part I Start With Possibilities

Your Wake-Up Call: Two Drivers of Transformation: Set New Goals for Profit, Passion, and Growth 19

Driver #1 The Passion Driver 25

Benchmark Your Return on People: Shatter Your Speed Limits to Achieve Extraordinary Profit, Passion, and Growth

Driver #2 The Profit Driver 55

Increase Your Profitable Customer Ratio: Eliminate the Everyday Business Mistake that's Costing You Millions

Summary: Start with Possibilities 83

Part II Shift to Practicalities

Unlock the Power of Profit in Plain Sight: This Proven Leadership Path Provides Solutions to Transform Five Key Market-Driven Challenges into Profit, Passion, and Growth 87

Challenge #1 Earning Customer Loyalty and Retention 95

Keep the Customers Who Keep You in Business from Cozying Up to Your Competition

Challenge #2 Generating Sustained and Steady Top-Line Growth 131

How to Sell More Products and Services to More Customers at Higher Prices

Challenge #3 Ensuring Bottom-Line Growth in Profit 159

Stop Vampire Customers from Sucking the Lifeblood Out of Your Business

Challenge #4 Developing a Corporate Reputation for Quality

Don't Just Oil the Tinman, Make Him Sing and Dance

Challenge #5 Stimulating Innovation and Creativity and Enabling Entrepreneurship 209

21 Paths to Innovation that Your Competition Can't Just Copy

Summary: Shift to Practicalities 247

Your Final Challenge: How Will You Transform Your Passive Book Learning into Impact? 255

Awareness and Good Intentions Don't Turn Up on Your Income Statement

Appendix #1 Put the Big Rocks in First 263

How to Transform Your Business in Less Time than You're Spending on E-mail

Appendix #2 A Solution in Plain Sight 269

Appendix #3 The 57 Profit and Growth Accelerators 271

Acknowledgments 273

Recommended Reading 275

Index 279