Profit in Plain Sight: The Proven Leadership Path to Unlock Profit, Passion, and Growth

by Anne C. Graham

Overview

Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, "Profit in Plain Sight" resolves that dilemma.

This book will resonate with every business leader at any level who is tired of saying or hearing "We don't have the budget for that" and wants to grow their bottom line and their business by selling more products and services, to more of the right customers, at higher prices, and lower costs. . . in less time than they're spending on email.

The 55 Profit Accelerators contained in "Profit in Plain Sight" were synthesized from over 30 years of business experience, often in tough turnaround situations. They're proven, they're classic, they work, they're never taught in business schools, and they have nothing to do with conventional cost-cutting or accounting techniques. Instead, they deliver take-it-to-the-bank results.

Product Details

ISBN-13:	9781630472924
Publisher:	Morgan James Publishing
Publication date:	12/31/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	306
File size:	3 MB

About the Author

Anne Graham is the syndicated radio show host of Solutions in Plain Sight, and has earned Speaker of the Year accolades from the CEO peer mentoring group TEC/Vistage. She has served as an Executive in Residence at the University of British Columbia, as the Assistant Dean of Executive Programs at UBC, and has taught extensively in the award winning MBA program. She served as a Director for many years with the Canadian Manufacturers and Exporters Association and as the Vice Chair of the Burnaby Board of Trade. Anne was first named to the list of "who's who in Canada" in 2004.

Table of Contents

Prepare to Transform Your Most Persistent Market Challenges into Profit, Passion, and Growth: … With The Proven Leadership Path that Delivers Results in Less Time than You're Currently Spending on E-Mail 1

Part I Start With Possibilities

Your Wake-Up Call: Two Drivers of Transformation: Set New Goals for Profit, Passion, and Growth 19

Driver #1 The Passion Driver 25

Benchmark Your Return on People: Shatter Your Speed Limits to Achieve Extraordinary Profit, Passion, and Growth

Driver #2 The Profit Driver 55

Increase Your Profitable Customer Ratio: Eliminate the Everyday Business Mistake that's Costing You Millions

Summary: Start with Possibilities 83

Part II Shift to Practicalities

Unlock the Power of Profit in Plain Sight: This Proven Leadership Path Provides Solutions to Transform Five Key Market-Driven Challenges into Profit, Passion, and Growth 87

Challenge #1 Earning Customer Loyalty and Retention 95

Keep the Customers Who Keep You in Business from Cozying Up to Your Competition

Challenge #2 Generating Sustained and Steady Top-Line Growth 131

How to Sell More Products and Services to More Customers at Higher Prices

Challenge #3 Ensuring Bottom-Line Growth in Profit 159

Stop Vampire Customers from Sucking the Lifeblood Out of Your Business

Challenge #4 Developing a Corporate Reputation for Quality

Don't Just Oil the Tinman, Make Him Sing and Dance

Challenge #5 Stimulating Innovation and Creativity and Enabling Entrepreneurship 209

21 Paths to Innovation that Your Competition Can't Just Copy

Summary: Shift to Practicalities 247

Your Final Challenge: How Will You Transform Your Passive Book Learning into Impact? 255

Awareness and Good Intentions Don't Turn Up on Your Income Statement

Appendix #1 Put the Big Rocks in First 263

How to Transform Your Business in Less Time than You're Spending on E-mail

Appendix #2 A Solution in Plain Sight 269

Appendix #3 The 57 Profit and Growth Accelerators 271

Acknowledgments 273

Recommended Reading 275

Index 279