This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
1100954938
Rowntree and the Marketing Revolution, 1862-1969
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
53.0
In Stock
5
1

Rowntree and the Marketing Revolution, 1862-1969
768
Rowntree and the Marketing Revolution, 1862-1969
768
53.0
In Stock
Product Details
ISBN-13: | 9780521023788 |
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Publisher: | Cambridge University Press |
Publication date: | 01/25/2007 |
Pages: | 768 |
Product dimensions: | 6.06(w) x 9.45(h) x 1.54(d) |
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