Will Work for Fun: Three Simple Steps for Turning Any Hobby or Interest into Cash


Praise for Will Work for Fun:

"Bechtold is the Pied Piper for the New Millennium. Follow him and you will learn to enjoy your life and your work; and you will quickly come to agree that fun really is the best thing to have!"
—TIM KNOX, bestselling author of Everything I Know About Business I Learned from My Mama, www.timknox.com

"Finally . . . the truth is revealed. Work is not a four-letter word when you love what you do. Alan delivers a ...

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Praise for Will Work for Fun:

"Bechtold is the Pied Piper for the New Millennium. Follow him and you will learn to enjoy your life and your work; and you will quickly come to agree that fun really is the best thing to have!"
—TIM KNOX, bestselling author of Everything I Know About Business I Learned from My Mama, www.timknox.com

"Finally . . . the truth is revealed. Work is not a four-letter word when you love what you do. Alan delivers a rollicking good read that gives you a step-by-step blueprint for making money while having fun."
—SHAWN CASEY, founder and CEO of eSpider Squad Franchises,www.shawncasey.com

"This book should be required reading for anyone who hates their job and wants to live a life of their biggest dreams . . . and still make huge sums of money! This is a rare gem your boss does not want you to read."
—T.J. ROHLEDER, President and CEO of M.O.R.E. Inc.

"I've worked with hundreds of CEOs and I always tell them, if it isn't fun—if it's not rewarding and satisfying—don't do it. Now I'm going to make Bechtold's Will Work for Fun required reading, so they have the exact same road map to turn their passions into profits and, as Bechtold says, 'make their play pay.' Give this book to your children. It will help them get a head start on the only sane way to earn a living: doing what you love for money."
—PAUL LEMBERG, CEO of Axcelus Advisors, and bestselling author of Be Unreasonable, www.paullemberg.com

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What People Are Saying

From the Publisher
"You simply cannot succeed in a big way unless your work is fun for you. But no one discusses this important topic. At last that's all changed in Alan R. Bechtold's new book. 'Will Work for Fun.' What are the author's qualifications? Perhaps he has enjoyed the longest Internet success, publishing and marketing online for 23 years and averaging more than $1 million in sales per year doing what he loves doing most. Alan reveals three simple steps for turning any hobby or interest into a big cash generating machine for you!" —- Ted Nicholas, author Billion Dollar Marketing Secrets
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Product Details

  • ISBN-13: 9780470231791
  • Publisher: Wiley
  • Publication date: 5/27/2008
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 5.80 (w) x 8.60 (h) x 1.10 (d)

Meet the Author

Alan R. Bechtold is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer—known as "The Wise Old Man of the Internet"—he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.

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Table of Contents


Foreword (Dr. Joe Vitale).

Prologue  “Why Don't They Stop?”

A Million To One.

What Would You Do?

We Can All Be Rock Stars.

Introduction. The True Nature of Work.

Round-The-Clock Non-Workaholic.

Work: A Different View.

A Best-Selling Author's Life–Without Writing A Word.

Publishers Make Real Money.

About the Author.

Chapter 1. The Sitcom As Life.

Why Your Life Never Matches What You See On The Screen–And How Easy It Is To Create A Life That Does.

Inventorying Your Life Experience.

Identifying Your Real Passion.

Where You Are Now–And Why.

Getting Where You Want To Be–Fast.

FUN Money Profile: Erik D. Stafford.


Chapter 2. Which Friend Are You?

Jenny Gets Started.

A Different Definition Of   Work.

Rachel, Monica, Chandler, Or Ross?

What About Phoebe—Or Joey?

Discovering The Character You Really Play In Your Life.

Reinventing The Character You Really Play In Your Life.

FUN Money Profile: Jorge Arguello.


Chapter 3. It All Starts With A Book.

Free Fun Is Great Fun.

Mail Boxed In.

Plotting Your New Life.

Storyboarding Your New Life: It's Like Planning A Screenplay—But A Lot Easier.

Casting Call: Plugging In Your Character.

Characters Count.

Be Your Own Neilson–Finding Out What Your Prospects Want To Buy Before You Spend One Minute Developing Anything.

Planning the Happy Ending.

FUN Money Profile: Lori Steffen and Jeff Wark.


Chapter 4. Scripting the Pilot.

A Small Social Experiment.

If You Can Write – Great!

If You Can't Write, Or Simply Don't Want To Write – Great!

The Key To FUN Money: Think Like A Publisher.

Finding The Right Resources.

Preselling The Fall Season.

Selecting The Right Product/Promotional Mix.

FUN Money Profile: Don Strinz.


Chapter 5. The “Pitch”.

Selling Isn't Hard When You're Selling You..

Setting Your Marketing System Goals.

You Have To Sell Free, Too.

How To Create A Marketing Campaign That Will Attract Prospects.

Mr. Whipple Really Knew His Marketing.

A Driving Rain — of Prospects, Customers, and Cash.

An Easy Marketing System For $200 Or Less.

Virtually Lock Out Any Potential Competitors.

FUN Money Profile: Randy Charach.


Chapter 6. The Payday That Never Ends.

Recycling: It's Not Just for Aluminum Cans.

How to Repurpose Everything You Do.

Your Newsletter — The Constant Marketer.

Continue Developing And Finding New, Profitable Products And Services To Sell To Your Growing List Of Fans.

FUN Money Profile: C.J. Bronstrup.



FUN Money Profile: Lee and Robin Collins.

Afterward Mark Joyner.


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