Wine Marketing
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Wine Marketing
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
240.0
In Stock
5
1
Wine Marketing
376
Wine Marketing
376
240.0
In Stock
Product Details
| ISBN-13: | 9781138133921 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 11/02/2015 |
| Pages: | 376 |
| Product dimensions: | 6.50(w) x 9.25(h) x (d) |
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