Korean food, fashion, interior design and culture have become increasingly popular and now drive major trends in Japan due to the influence of Korean dramas and K-POP. This book introduces the unique and innovative designs from Korea, featuring “new retro” designs that offer a modern take on retro styles, original typography that makes full use of Hangul characters, colorful and pop motifs and characters and more. This is a collection of branding examples from a range of industries, including restaurants, hotels and apparel.