The Best Books of 2024 (So Far) Explore All Lists
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Title: Advanced Media Planning / Edition 1, Author: John R. Rossiter
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Advanced Media Planning /…
by John R. Rossiter, Peter J. Danaher
Hardcover $109.99
Title: Advertising and the World Wide Web / Edition 1, Author: David W. Schumann
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Advertising and the World Wide…
by David W. Schumann, Esther Thorson
Explore Series
Hardcover $180.00
Title: Advertising Media Planning, Seventh Edition / Edition 7, Author: Roger Baron
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Advertising Media Planning,…
by Roger Baron, Jack Z. Sissors
Hardcover $109.00
Title: Advertising to Children on TV: Content, Impact, and Regulation / Edition 1, Author: Barrie Gunter
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Advertising to Children on TV:…
by Barrie Gunter, Caroline Oates, Mark Blades
Paperback $58.99
Title: Advertising to Children: Concepts and Controversies / Edition 1, Author: M . Carole Macklin
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Advertising to Children:…
by M . Carole Macklin, Leslie C. Carlson
Paperback $95.00
Title: Advertising, Promotion, and New Media, Author: Marla R. Stafford
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Advertising, Promotion, and…
by Marla R. Stafford, Ronald J. Faber
eBook $62.49 $82.99 Current price is $62.49, Original price is $82.99.
Title: An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium / Edition 1, Author: Andrew Ingram
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An Advertiser's Guide to…
by Andrew Ingram, Mark Barber
Hardcover $71.00
Title: Argonauts of the Western Pacific / Edition 1, Author: Bronislaw Malinowski
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Argonauts of the Western…
by Bronislaw Malinowski
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Hardcover $180.00
Title: As Heard on TV: Popular Music in Advertising / Edition 1, Author: Bethany Klein
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As Heard on TV: Popular Music…
by Bethany Klein
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Hardcover $200.00
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
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Audience Economics: Media…
by Philip M. Napoli
Hardcover $120.00
Title: Body Panic: Gender, Health, and the Selling of Fitness, Author: Shari L. Dworkin
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Body Panic: Gender, Health,…
by Shari L. Dworkin, Faye Linda Wachs
Hardcover $89.00
Title: Branded Women in U.S. Television: When People Become Corporations, Author: Peter Bjelskou
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Branded Women in U.S.…
by Peter Bjelskou
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Paperback $54.99
Title: Broadcast/Broadband Copywriting / Edition 8, Author: Peter B. Orlik
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Broadcast/Broadband…
by Peter B. Orlik
Paperback $185.00
Title: Cable TV Advertising: In Search of the Right Formula, Author: Rajeev Batra
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Cable TV Advertising: In…
by Rajeev Batra, Rashi Glazer
Hardcover $75.00
Title: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director / Edition 1, Author: Adam Harrell
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Creative Direction in a…
by Adam Harrell
Paperback $62.95
Title: Cybermarketing, Author: Pauline Bickerton
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Cybermarketing
by Pauline Bickerton, Matthew Bickerton, Upkar Pardesi
Hardcover $240.00
Title: Digital Advertising: Theory and Research / Edition 3, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers, Esther Thorson
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Paperback $68.99
Title: Digital Advertising: Theory and Research, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers (Editor), Esther Thorson (Editor)
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Hardcover $210.00
Title: Effective Radio Advertising: A Guide to Winning Customers with Targeted Campaigns and Creative Commercials, Author: Marc Weinberger
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Effective Radio Advertising: A…
by Marc Weinberger, Leland Campbell, Elizabeth Brody
Hardcover $108.00
Title: Electronic Marketing and the Consumer / Edition 1, Author: Robert A. Peterson
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Electronic Marketing and the…
by Robert A. Peterson
Paperback $95.00

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