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Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Marketing/Planning Library and Information Services / Edition 2, Author: Darlene E. Weingand
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Marketing/Planning Library and…
by Darlene E. Weingand
Hardcover $78.00
Title: Political Campaigning in Referendums: Framing the Referendum Issue / Edition 1, Author: Holli A. Semetko
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Political Campaigning in…
by Holli A. Semetko, Claes H. de Vreese
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Paperback $58.99
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
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Paperback $58.99
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
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Hardcover $150.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
Hardcover $220.00
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
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Seeing Spots: A Functional…
by William L. Benoit
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Hardcover $95.00
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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Paperback $58.99
Title: Going Dirty: The Art of Negative Campaigning / Edition 2, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Hardcover $133.00
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: The Publisher's Direct Mail Handbook, Author: Bloomsbury Academic
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The Publisher's Direct Mail…
by Bloomsbury Academic
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Hardcover $61.00
Title: Political Empiricism: Communication Strategies in State and Regional Elections, Author: Rita K. Whillock
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Political Empiricism:…
by Rita K. Whillock
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Hardcover $95.00
Title: Workplace Health: Employee Fitness And Exercise, Author: John Kerr
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Workplace Health: Employee…
by John Kerr (Editor), Tom Cox (Editor), Amanda Jane Griffiths (Editor)
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Paperback $96.99
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
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Paperback $129.00
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: Health Services and Health Hazards: The Employee's Need to Know: The Employee's Need to Know / Edition 1, Author: Richard H. Egdahl
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Health Services and Health…
by Richard H. Egdahl, Diana C. Walsh
#4 in Series
Paperback $54.99
Title: Lydia Pinkham: The Face That Launched a Thousand Ads, Author: Sammy R. Danna
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Lydia Pinkham: The Face That…
by Sammy R. Danna
Hardcover $116.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Hardcover $120.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: Fashion Promotion in Practice, Author: Jon Cope
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Fashion Promotion in Practice
by Jon Cope, Dennis Maloney
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Paperback $57.95

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