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Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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Why It Sells: Decoding the…
by Marcel Danesi University of Toronto
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Paperback $50.00
Title: Employer Brand Management: Practical Lessons from the World's Leading Employers, Author: Richard Mosley
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Employer Brand Management:…
by Richard Mosley
Hardcover $50.00
Title: Stylish Retail Store Interiors, Author: Brendan MacFarlane
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Stylish Retail Store Interiors
by Brendan MacFarlane
Hardcover $50.00
Title: Engaging Brands: A Customer-Centric Approach for Superior Experiences / Edition 1, Author: Michela Addis
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Engaging Brands: A…
by Michela Addis
Paperback $49.99
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets / Edition 1, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
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Paperback $49.99
Title: Brand Breakout: How Emerging Market Brands Will Go Global, Author: Nirmalya Kumar
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Brand Breakout: How Emerging…
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Paperback $49.99
Title: Return of the Hustle: The Art of Marketing With Music, Author: Eric Sheinkop
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Return of the Hustle: The Art…
by Eric Sheinkop
Hardcover $49.99
Title: The $100k Hairstylist, Author: Kym Dudley
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The $100k Hairstylist
by Kym Dudley
Hardcover $49.99
Title: Brand Hollywood: Selling Entertainment in a Global Media Age / Edition 1, Author: Paul Grainge
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Brand Hollywood: Selling…
by Paul Grainge
Paperback $49.95
Title: Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers, Author: Carlos Martinez Onaindia
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Designing B2B Brands: Lessons…
by Carlos Martinez Onaindia, Brian Resnick
Hardcover $49.95
Title: Winning In Service Markets: Success Through People, Technology And Strategy, Author: Jochen Wirtz
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Winning In Service Markets:…
by Jochen Wirtz
Paperback $49.00
Title: The Taliban's Virtual Emirate: The Culture and Psychology of an Online Militant Community, Author: Neil Krishan Aggarwal
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The Taliban's Virtual Emirate:…
by Neil Krishan Aggarwal , Ph.D.
eBook $48.99 $64.99 Current price is $48.99, Original price is $64.99.
Title: Performing Consumers: Global Capital and its Theatrical Seductions / Edition 1, Author: Maurya Wickstrom
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Performing Consumers: Global…
by Maurya Wickstrom
Paperback $48.95
Title: Museum Branding: How to Create and Maintain Image, Loyalty, and Support, Author: Margot Wallace
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Museum Branding: How to Create…
by Margot Wallace
eBook $48.50
Title: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, Author: Wilson Ozuem
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Harnessing Omni-Channel…
by Wilson Ozuem (Editor), Elena Patten (Editor), Yllka Azemi (Editor)
eBook $48.00
Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1, Author: Sarah Durham
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Brandraising: How Nonprofits…
by Sarah Durham
Hardcover $48.00
Title: What's in a Name?: Advertising and the Concept of Brands, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: The Psychology Behind Trademark Infringement and Counterfeiting, Author: J. L. Zaichkowsky
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The Psychology Behind…
by J. L. Zaichkowsky
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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Why It Sells: Decoding the…
by Marcel Danesi University of Toronto
Explore Series
eBook $47.50
Title: Television Brandcasting: The Return of the Content-Promotion Hybrid, Author: Jennifer Gillan
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Television Brandcasting: The…
by Jennifer Gillan
eBook $47.49 $62.95 Current price is $47.49, Original price is $62.95.

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