Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.

  • Understand the integration of UX content with the software development lifecycle
  • Learn content-first design to anchor UX text in meaningful dialogue
  • Apply UX text patterns effectively across varied brand voices
  • Enhance product usability and conversion with strategic UI text applications
  • Clearly articulate the business value of dedicated UX content efforts

1130657447
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.

  • Understand the integration of UX content with the software development lifecycle
  • Learn content-first design to anchor UX text in meaningful dialogue
  • Apply UX text patterns effectively across varied brand voices
  • Enhance product usability and conversion with strategic UI text applications
  • Clearly articulate the business value of dedicated UX content efforts

46.99 In Stock
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

by Torrey Podmajersky
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

by Torrey Podmajersky

eBook

$46.99 

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Overview

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.

  • Understand the integration of UX content with the software development lifecycle
  • Learn content-first design to anchor UX text in meaningful dialogue
  • Apply UX text patterns effectively across varied brand voices
  • Enhance product usability and conversion with strategic UI text applications
  • Clearly articulate the business value of dedicated UX content efforts


Product Details

ISBN-13: 9781098174293
Publisher: O'Reilly Media, Incorporated
Publication date: 07/29/2025
Sold by: Barnes & Noble
Format: eBook
Pages: 280
File size: 16 MB
Note: This product may take a few minutes to download.

About the Author

Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content.

Table of Contents

Preface ix

Chapter 1 Why: Meet the Goals of People and the Organization 1

Align the Goals of the People and the Organization 2

Choose Content to Meet the Goals 4

Identify Purposes, Opportunities, and Constraints 11

Imagine and Test Solutions 12

Summary: Words Make Experiences Work 14

Chapter 2 Voice: They Recognize You 15

Three Example Experiences 16

Creating a Voice Chart 18

Using the Voice Chart as a Decision-Making and Iteration Tool 31

Summary: Lift Every Voice 35

Chapter 3 Conversation for Content-First Design 37

Face-to-Face, Full-Body Design 38

Transforming the Conversation into an Experience 42

Summary: Now You're Having the Right Conversation 45

Chapter 4 Apply UX Text Patterns 47

Titles 48

Buttons, Links, and Other Commands 53

Descriptions 58

Empty States 62

Labels 65

Controls 69

Text Input Fields 73

Transitional Text 76

Confirmation Messages 80

Notifications 83

Errors 87

Summary: Use Patterns as a Place to Start 91

Chapter 5 Edit, Because They Didn't Go There to Read 93

Editing in Four Phases 94

Purposeful 95

Concise 97

Conversational 99

Clear 101

Summary: Use UX Text to Help People Move Forward 102

Chapter 6 Measuring UX Content Effectiveness 103

Direct Measurement of UX Content 104

Researching UX Content 110

UX Content Heuristics 113

Summary: If You Like It, Put a Value on It 134

Chapter 7 Tools of the UX Writing Trade 137

Write for the Context 137

Managing Content Review 142

Publishing the Text 145

Tracking the Content Work to Be Done 146

Summary: The Tools Are a Means to an End 148

Chapter 8 A 30/60/90-Day Plan 149

The First 30 Days, AKA Phase 1: What and Who 149

30-60 Days, AKA Phase 2: Fires and Foundations 156

60-90 Days, AKA Phase 3: Rapid Growth 160

Summary: To Fix the Words, Build Strong Foundations 162

Chapter 9 What to Do First 163

Decide What Is Urgent and What Is Important 163

Ground the Content in Empathy 165

Introducing UX Content to the Team 166

Summary: Use UX Content to Meet Your Goals 167

Index 169

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