Table of Contents
Dedication v
Foreword Tess Gerritsen vi
Introduction: Why Another Book on Speeches? viii
Chapter 1 Panic! 1
Chapter 2 The Four Key Elements of a Memorable Speech 6
Chapter 3 Aristotle's Rhetoric 12
Chapter 4 Learn from Leading Advocates, Now and in the Past 16
Chapter 5 A Speechwriter's Playbook 31
Chapter 6 The Speechwriter's Toolbox 36
Chapter 7 Libraries as a Resource 44
Chapter 8 Rhetorical Devices Make Speech Soar 49
Chapter 9 In the Beginning 57
Chapter 10 Once Upon a Time 67
Chapter 11 Memorable Speeches of Yesteryear 77
Chapter 12 Memorable Speeches in Times of Crisis 90
Chapter 13 Memorable Speeches by Women 101
Chapter 14 Memorable Speeches from the Web and Movies 107
Chapter 15 TED Talks 111
Chapter 16 Experimental Writings as Part of a Speech 117
Chapter 17 To Project or Not to Project … That Is the Question 120
Chapter 18 A Few Words about the Teleprompter 126
Chapter 19 All Good Things Must Come to an End 129
Chapter 20 Equipment for Practicing Speeches and Recording for Social Media 131
Chapter 21 Camera-Ready: Looking Your Personal Best 139
Chapter 22 The Ever-Ready Two-Minute Speech about You 148
Chapter 23 How to Get an Invitation to Speak 152
Notes 155
Index 163
Acknowledgments 177
