The clichéd and vague notions about outreach services for teens that so many librarians encounter in job descriptions and performance evaluations do not reflect the importance or day-to-day realities of this undertaking. In this primer for those new to the profession, Snow demonstrates how youth librarians can approach outreach systematically and mindfully to ensure success. Readers will learn how to apply a full complement of professional skills, creativity, analysis, and resourcefulness to the conception, delivery, and evaluation of teen outreach. With a special focus on effectively serving marginalized youth, in this book Snow

New youth librarians, middle managers and directors, and other library staff will all benefit from Snow's candid and straightforward exploration of what it takes to develop and deliver powerful outreach efforts.