DAVE ARCH is a senior trainer for Bob Pike's Creative Training Techniques International, Inc. He has authored all three books in the Tricks for Trainers Resource Library including Tricks for Trainers, Volume I & II as well as First Impressions/Lasting Impressions. In addition, Dave travels for Creative Training Techniques to over twenty cities in the United States each year presenting the seminar, Techniques and Tricks. For two days he leads trainers through an experience of 119 attention management techniques as found in his books.Dave has literally pioneered the use of magic in training. Since 1982, magic has proven itself an effective communication tool for groups as diverse as hospital CEOs to sales representatives to banking administrators. Combining a ten-year background in personal and family counseling with a professional expertise in magic, Dave travels from his home in Omaha, Nebraska, to present his unique presentations before some 25,000 people each year in both corporate and conference settings.