Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery
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Title: Open Innovation: The New Imperative for Creating and Profiting from Technology / Edition 1, Author: Henry William Chesbrough
Title: Knowledge and Money: Research Universities and the Paradox of the Marketplace / Edition 1, Author: Roger L. Geiger
Title: Market Intelligence / Edition 1, Author: Martin Callingham
Title: Quantitative Models in Marketing Research, Author: Philip Hans Franses
Title: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer / Edition 1, Author: Merlin Stone
Title: Successful Business Research: Straight to the Numbers You Need - Fast! / Edition 1, Author: Planning Shop
Title: The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets / Edition 2, Author: Hans Hedin
Title: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1, Author: Ray Poynter
Title: Consumer Research: Postcards From the Edge / Edition 1, Author: Stephen Brown
Title: Qualitative Methods in Business Research / Edition 2, Author: Päivi Eriksson
Title: Why People Buy / Edition 1, Author: John O'Shaughnessy
Title: Marketing Research / Edition 6, Author: Alvin C. Burns
Title: Consumer Value: A Framework for Analysis and Research / Edition 1, Author: Morris Holbrook
Title: Demographics: A Casebook for BUsiness and Government / Edition 1, Author: H. J. Kintner
Title: Consumer Research: Postcards From the Edge / Edition 1, Author: Stephen Brown
Title: Inside Consumption: Consumer Motives, Goals, and Desires / Edition 1, Author: S. Ratneshwar
Title: The Anonymous Elect: Market Research Through Online Access Panels / Edition 1, Author: Andrei Postoaca
Title: The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires / Edition 1, Author: Cynthia Huffman
Title: The Art and Science of Interpreting Market Research Evidence / Edition 1, Author: D. V. L. Smith

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