Table of Contents
Preface v
About the Editors vii
List of Contributors ix
Case 1 China's Zhongguancun InnoWay: Creation of an Ecosystem for Innovation and Entrepreneurship Wenyu (Derek) Du Ruijing Zhao 1
Case 2 OFO Bicycle: Value of Convenience Added via Sharing Bicycles Yalin Zheng Wenyu (Derek) Du 7
Case 3 Esheke; The Sharing Platform for the Architecture Design Industry Hai B Hu Tao Huang 13
Case 4 Daji Town, Cao County in Shandong: Rural Areas Transformed by "Taobao" Qi Gu Lili Cui Shan L Pan 21
Case 5 Random Street Snapshots to Rescue Child Beggars: Micro-Power and Micro-Philanthropy in China Haiqing Yu 29
Case 6 China's Suning: Combining Online and Offline Businesses Units Jin-Song Huang Shan L Pan 39
Case 7 China Deng Fei's "Free Lunch"; Experience Economy and Connective Politics Haiqing Yu 45
Case 8 Cardunion, China; Digitization Promotes the Development of Small and Micro-stores JiaYi Li Juan Q Gou 55
Case 9 Haier, China; Reshape Logistic Practices for B2C e-Commerce Jing (Elaine) Chen 61
Case 10 e-Bidding: How Internet Transforms a Traditional Company Hai B Hu Hai T Lu Ling Xu 67
Case 11 Red Collar Group: Reforming a Traditional Enterprise with Digitization Hai B Hu Tao Huang 75
Case 12 China's ShuHai; Digital Transition in the Catering Supply Chain Services Xin Sun Jing Xiang Juan Q Gou 83
Case 13 Kan Zhong Yi: Online and Offline, Dual-Core Powered Mobile Health App Ning Zhou Jing (Elaine) Chen Tingting Hu Zhongfeng Qin 89
Case 14 Jingle Pocket Pharmacy: Building O2O Micro-ecology of Targeted Medicine Delivery Hai B Hu Tao Huang Hai T Lu 95
Case 15 Red Collar Group: The Construction of C2M Intelligent Business Ecosystem Hai B Hu Tao Huang Shan L Pan 103
Case 16 Renhe Group: Digital Exploration of Traditional Pharmaceutical Enterprises Hai B Hu Tao Huang Hai T Lu 111
Case 17 Fu Yan Jie e-Commerce: Blossoming From 0 to No. 1 Hai B Hu Tao Huang Hai T Lu 119
Case 18 Sunshine Child Rehabilitation Center: Walking on the Road of "Internet Plus" Social Enterprise Jian-lin Wu 127
Case 19 China's Xugong Construction Machinery Group: IT-enabled Slack Redeployment Wenyu (Derek) Du Shan L Pan 137
Case 20 Wanhua, China: Cross-pollination for ERP-based Transformation Jing (Elaine) Chen Shan L Pan 145
Case 21 China's Haier: Adopting e-Commerce in a Large-scale Manufacturing Enterprise Miao Cui Xin Li 151
Case 22 China's Huangshan 168: "Internet Plus" Outdoor Adventure Ning Zhou Xiaoting Han Tingting Hu Chuanxian Han 159
