Table of Contents

Preface


1. The Benchmarking of Organizational Communication Best Practices


Part 1: Benchmarking Foundational Communication Processes


2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System


3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System


4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System


5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports
Ted Smith III and Williams C. Adams


Part 2: Limiting Factors in Implementing Best Practices


6. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit


7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works


8. Culture as a Limiting Factor: A Case Study of ABB


Part 3: The Significance of Benchmarking Backbone Communication Processes


9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory


Index