Development Communication: Reframing the Role of the Media / Edition 1

Development Communication: Reframing the Role of the Media / Edition 1

by Thomas L. McPhail
Development Communication: Reframing the Role of the Media / Edition 1
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ISBN-10:
1405187948
ISBN-13:
9781405187947
Pub. Date:
05/04/2009
Publisher:
Wiley
ISBN-10:
1405187948
ISBN-13:
9781405187947
Pub. Date:
05/04/2009
Publisher:
Wiley
Development Communication: Reframing the Role of the Media / Edition 1

Development Communication: Reframing the Role of the Media / Edition 1

by Thomas L. McPhail

Overview

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Product Details

ISBN-13: 9781405187947
Publisher: Wiley
Publication date: 05/04/2009
Pages: 254
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

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Table of Contents

List of Tables and Figure.

Notes on Contributors.

Preface.

1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).

2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).

3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).

4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).

5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).

6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).

7. The Global Digital Divide (Mitchell F. Rice, Texas A&M University).

8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).

9. Sonagachi Project: A Case Study Set in India (Satarupa Dasgupta, Temple University).

10. Roma Project: A Case Study Set in Europe (Eva Szalvai, Colby-Sawyer College).

11. Summary and Conclusions (Thomas L. McPhail, University of Missouri-St. Lewis).

Bibliography.

Index.

What People are Saying About This

From the Publisher

"Development Communication is a welcome addition to the growing literature in development communication, especially the chapters on digital divide and feminism in a post-development era.   This book is compulsory reading for everybody interested in development communication."—Srinivas R. Melkote, Bowling Green State University

"McPhail has put together another thought-provoking book. Development Communication is essential reading for anyone interested in social change in today's globalized world."  —George Barnett, University of Buffalo

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