Table of Contents
Introduction ix
1 Grounds For Success 1Melitta, Inc
2 World on a String 5Duncan Yo-Yo
3 Party Time! 10Tupperware
4 Nature’s Purifier 16Ex-Lax
5 Male-Bonding 20Elmer’s All-Purpose Glue
6 $afe $ex 25Trojan Condoms
7 Big Red 31Heinz Ketchup
8 Make No Mistake 36Liquid Paper
9 Tabby Toilet 41Kitty Litter
10 A Peaceful Period 46Tampax
11 The Wright Stuff 51Silly Putty
12 Medical Coverage 56Band-Aid
13 In the Cards 60Hallmark, Inc.
14 Indoor Ski Sensation 65Nordictrack
15 Thou Shalt Not Steal 70The Club
16 The Cutting Edge 74Cuisinart, Inc.
17 Wonder Jelly 78Vaseline
18 Silence Is Golden 83Midas
19 Mini Master Builders 87Lego
20 Let the Games Begin 91Trivial Pursuit
21 In-Jean-ious 95Levi Strauss & Company
22 Get a Grip 99Velcro
23 Wheels of Fortune 104Rollerblades, Inc.
24 Clean Sweep 109The Dirt Devil
25 Billion Dollar Dolly 113Barbie
26 Lovin’ Spoonful 117Jell-O
27 Pen Pal 122Bic
28 The Color of Money 126Clairol
29 Some Like it Hot 131Tabasco Sauce
30 Spring Fever 136Slinky
31 Running Hot and Cold 141Thermos
32 Little Vittles 146Gerber
33 Stock Stuffer 151L’Eggs
34 In the Chips 156Frito Lay
35 Bottoms Up 162Pampers
36 Easy Listening 167Beltone
37 Pads of Glory 172S.O.S.
38 The Yellow Pages 176Post-It-Notes
39 Little Dipper 180Dixie Cups
40 House of Wax 185Crayola
41 The Candy Man 190Tootsie Roll
42 A Stitch in Time 194Singer Sewing Machine
43 Home Cooking 199Boston Market
44 Current Success 203Jacuzzi
45 The Chairmen 207La-Z-Boy
46 Morning Star 211Kellogg’s Corn Flakes
47 Slice of Life 216Swiss Army Knife
48 Hill of Beans 220Starbucks
49 The Bill Chill 225Ben & Jerry’s Ice Cream
50 Pocket Book 231Filofax
Acknowledgments 235
Bibliography 237
Index 239