East Meets West
220East Meets West
220Hardcover
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Overview
Product Details
ISBN-13: | 9781781904138 |
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Publisher: | Emerald Group Publishing Limited |
Publication date: | 01/08/2013 |
Series: | Actions and Insights - Middle East North Africa , #3 |
Pages: | 220 |
Product dimensions: | 6.85(w) x 9.69(h) x 0.71(d) |
Table of Contents
From the Desk of the Series Editor vii
Preface xv
List of Contributors xvii
East Meets West: The World is Round and Time is Cyclic Melodena Stephens Balakrishnan xix
Part I Entrepreneurship, Strategy, Community Engagement and Corporate Social Responsibility
Perspectives: Corporate Community Engagement and Empowerment Melodena Stephens Balakrishnan 3
1 Aramex PJSC: Carving a Competitive Advantage in the Global Logistics and Express Transportation Service Industry Melodena Stephens Balakrishnan 15
2 General Electric: How GE Worked to Transform Oncology Healthcare in KSA Melodena Stephens Balakrishnan Immanuel Azaad Moonesar 69
3 Lammtara Pictures: Creating a Cultural Entertainment Organization - The Way Forwards Melodena Stephens Balakrishnan 97
Part II Marketing
Perspectives: Using Information to Gain Advantage in the Market Himanshu Vashishtha 119
4 Americana Group: KFC in Mecca (or Makkah) Melodena Stephens Balakrishnan 125
5 Pepsico Amea: The Role of Packaging in Brand Activation Melodena Stephens Balakrishnan Ian Michael 139
Part III International Business: Business to Business Marketing and Cross-Cultural Management
Perspectives: Expats in the Kingdom of Saudi Arabia Amal Ali Hassan Dokhan 157
6 Impression Et Enregistrement Des Résultats (IER): Cross-Cultural Management Immanuel Azaad Moonesar Lionel Thiband 161
7 Gea Group Aktiengesellschaft: Doing Business in the Middle East Ian Michael Melodena Stephens Balakrishnan Zeenath Khan 183
Author Biographies 201
Case Grid 204