Business owners, lenders, lawyers and divorce litigants will see how the intangible assets of a small business have been neglected in traditional business valuations. If traditional business valuations were correct Amazon investors would have all lost their money and Amazon would have failed. Amazon proves these 25 factors must be considered for any kind of accurate business valuation The methodology has been upheld in court and we can expect this will be the new trend in business valuation. This book covers 3 topics: (1) Intangible Assets, Brands, and Intellectual Property: I will prove to you that the average business today consists of 70% to 80% Intangible Assets. (2) 25 Factors Affecting Value: I will show you the 25 main factors affecting business valuation that must be measured in order to evaluate a business. Most of these factors are intangibles. I will explain how and why these factors affect the value of a company. (3) Operations Manual: Included Free is a template to make your own Operations Manual. Having an up to date functional operations manual could add up to 25% more value to your company; it is imperative that every business has one.