Armed with Abundance: Consumerism and Soldiering in the Vietnam War
Popular representations of the Vietnam War tend to emphasize violence, deprivation, and trauma. By contrast, in Armed with Abundance, Meredith Lair focuses on the noncombat experiences of U.S. soldiers in Vietnam, redrawing the landscape of the war so that swimming pools, ice cream, visits from celebrities, and other "comforts" share the frame with combat.

To address a tenuous morale situation, military authorities, Lair reveals, wielded abundance to insulate soldiers—and, by extension, the American public—from boredom and deprivation, making the project of war perhaps easier and certainly more palatable. The result was dozens of overbuilt bases in South Vietnam that grew more elaborate as the war dragged on. Relying on memoirs, military documents, and G.I. newspapers, Lair finds that consumption and satiety, rather than privation and sacrifice, defined most soldiers' Vietnam deployments. Abundance quarantined the U.S. occupation force from the impoverished people it ostensibly had come to liberate, undermining efforts to win Vietnamese "hearts and minds" and burdening veterans with disappointment that their wartime service did not measure up to public expectations. With an epilogue that finds a similar paradigm at work in Iraq, Armed with Abundance offers a unique and provocative perspective on modern American warfare.
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Armed with Abundance: Consumerism and Soldiering in the Vietnam War
Popular representations of the Vietnam War tend to emphasize violence, deprivation, and trauma. By contrast, in Armed with Abundance, Meredith Lair focuses on the noncombat experiences of U.S. soldiers in Vietnam, redrawing the landscape of the war so that swimming pools, ice cream, visits from celebrities, and other "comforts" share the frame with combat.

To address a tenuous morale situation, military authorities, Lair reveals, wielded abundance to insulate soldiers—and, by extension, the American public—from boredom and deprivation, making the project of war perhaps easier and certainly more palatable. The result was dozens of overbuilt bases in South Vietnam that grew more elaborate as the war dragged on. Relying on memoirs, military documents, and G.I. newspapers, Lair finds that consumption and satiety, rather than privation and sacrifice, defined most soldiers' Vietnam deployments. Abundance quarantined the U.S. occupation force from the impoverished people it ostensibly had come to liberate, undermining efforts to win Vietnamese "hearts and minds" and burdening veterans with disappointment that their wartime service did not measure up to public expectations. With an epilogue that finds a similar paradigm at work in Iraq, Armed with Abundance offers a unique and provocative perspective on modern American warfare.
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Armed with Abundance: Consumerism and Soldiering in the Vietnam War

Armed with Abundance: Consumerism and Soldiering in the Vietnam War

by Meredith H. Lair
Armed with Abundance: Consumerism and Soldiering in the Vietnam War

Armed with Abundance: Consumerism and Soldiering in the Vietnam War

by Meredith H. Lair

Paperback(1)

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Overview

Popular representations of the Vietnam War tend to emphasize violence, deprivation, and trauma. By contrast, in Armed with Abundance, Meredith Lair focuses on the noncombat experiences of U.S. soldiers in Vietnam, redrawing the landscape of the war so that swimming pools, ice cream, visits from celebrities, and other "comforts" share the frame with combat.

To address a tenuous morale situation, military authorities, Lair reveals, wielded abundance to insulate soldiers—and, by extension, the American public—from boredom and deprivation, making the project of war perhaps easier and certainly more palatable. The result was dozens of overbuilt bases in South Vietnam that grew more elaborate as the war dragged on. Relying on memoirs, military documents, and G.I. newspapers, Lair finds that consumption and satiety, rather than privation and sacrifice, defined most soldiers' Vietnam deployments. Abundance quarantined the U.S. occupation force from the impoverished people it ostensibly had come to liberate, undermining efforts to win Vietnamese "hearts and minds" and burdening veterans with disappointment that their wartime service did not measure up to public expectations. With an epilogue that finds a similar paradigm at work in Iraq, Armed with Abundance offers a unique and provocative perspective on modern American warfare.

Product Details

ISBN-13: 9781469619033
Publisher: The University of North Carolina Press
Publication date: 08/01/2014
Edition description: 1
Pages: 320
Product dimensions: 6.10(w) x 9.10(h) x 0.90(d)

About the Author

Meredith H. Lair is associate professor of history at George Mason University.

What People are Saying About This

From the Publisher

Meredith Lair's fascinating analysis of rear-echelon life among American G.I.s dramatically challenges our most common conceptions of U.S. military experiences in Vietnam. From steaks to steambaths, swimming pools to giant PXs, the amenities provided on large bases not only belie conventional images of that war, but also stand as dramatic testimony to the desperate and unsuccessful effort of American officials to bolster flagging troop morale as the war lurched toward its final failure.—Christian G. Appy, author of Working-Class War: American Combat Soldiers and Vietnam

We are entering a new era of Vietnam War scholarship, and Lair's book will be one that leads the way. Lair upsets the traditional combat narrative and reframes it on non-combat experience to devastating effect. With crisp prose and her hands on seemingly every relevant source, she tells the neglected (but fully American) story of a militaristic society's war machine in full bloom.— Michael S. Foley, author of Confronting the War Machine: Draft Resistance during the Vietnam War

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