The book identifies and analyses four globally circulated discourses that call for very different action to be taken to achieve sustainability: Industrial fatalism, Green Keynesianism, Eco-socialism and Climate scepticism. Drawing on risk society and post-political theory, it elaborates concepts such as industrial modern masculinity and ecomodern utopia, exploring how it is possible to reconcile apocalyptic framing to the dominant discourse of political conservatism.

This highly original and detailed study focuses on opinion leaders and the way discourses are framed in the climate change debate, making it valuable reading for students and scholars of environmental communication and media, global environmental policy, energy research and sustainability.