Foundations of Business / Edition 5

Foundations of Business / Edition 5

ISBN-10:
1305511069
ISBN-13:
9781305511064
Pub. Date:
01/11/2016
Publisher:
Cengage Learning
ISBN-10:
1305511069
ISBN-13:
9781305511064
Pub. Date:
01/11/2016
Publisher:
Cengage Learning
Foundations of Business / Edition 5

Foundations of Business / Edition 5

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Overview

Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability. In addition to revitalized content, this edition provides more accessible, effective, and student-friendly support, such as MindTap online personalized learning experience now with decision-making exercises.


Product Details

ISBN-13: 9781305511064
Publisher: Cengage Learning
Publication date: 01/11/2016
Series: MindTap Course List
Edition description: Older Edition
Pages: 560
Product dimensions: 5.90(w) x 8.10(h) x 0.70(d)

About the Author

William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA.


Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College — one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series — "It s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."


Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

Table of Contents

Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.

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