The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
1120329547
The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
95.0
In Stock
5
1
The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy
198The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy
198Hardcover
$95.00
95.0
In Stock
Product Details
ISBN-13: | 9780521807333 |
---|---|
Publisher: | Cambridge University Press |
Publication date: | 05/09/2002 |
Series: | Communication, Society and Politics |
Pages: | 198 |
Product dimensions: | 6.18(w) x 9.29(h) x 0.67(d) |
Lexile: | 1260L (what's this?) |
From the B&N Reads Blog