11 Ways Financial Advisors Attract Their Ideal Clients With A Book: How to Stand Out In a Crowded Market and Dramatically Differentiate Yourself as The Authority, Celebrity, and Expert

by Adam Witty

Overview

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility.

This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result.

You will learn:

• How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2)
• How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a "lukewarm lead" into a "hot lead" before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3)
• How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to "create the aura of celebrity, credibility, and expertise" and appear in hundreds of journals, newspapers and major stations across the country – and doubled his income in the span of two years. (Chapter 4)
• How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7)
• How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his "struggling" business into a success that doubled his income in one year. (Chapter 12)

Product Details

ISBN-13:	9781599324548
Publisher:	Advantage Media Group, Inc.
Publication date:	11/01/2013
Pages:	132
Product dimensions:	5.40(w) x 8.40(h) x 0.40(d)

About the Author

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.

Table of Contents

FOREWORD How to Create an Extraordinary Business
Be the Expert Prospects Go to First
Create Loyal Clients and Watch Your Pro ts Grow
An Easy Way to Get New Clients Who Are Five Times More Valuable to Your
Get the Media Coverage and Free Publicity You Dream Of
From $50,000 to Over $1 Million in New Annual Business
How to Leverage Your Marketing Dollars
Find Prospects Who Are Ready To Buy Without Salespeople
Are You Reaching Your Target Audience?
Your Vehicle to Create an Impact While Increasing Your Income
An Easier Way to Create New Connections and Revenue Streams
Finally—Seminars That Attract Ideal Clients
How to Write a Book—Quickly and Easily—On an Entrepreneur’s Schedule