The Medium Is the Massage

by Marshall McLuhan

Overview

Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Massage (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.

Product Details

ISBN-13:	9780141035826
Publisher:	Penguin Group (USA)
Publication date:	09/28/2008
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the Universityof Toronto in 1946, where he remained for the rest of his life.

McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

Editorial Reviews

These laws of media, which McLuhan calls “the tetrad,” can help one to understand and, perhaps, respond constructively to the new medium…. Some of the implications seem prophetic.

Research-Technology Management (Journal) - Jim Euchner