This Is Personal: The Art of Delivering the Right Email at the Right Time

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.

This Is Personal offers a paradigm-shattering marketing model for meeting customers where they are.

Most companies send “one-size-fits-all” communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers’ inboxes because it’s unclear to recipients how this information h...