Nollywood Central: The Nigerian Videofilm Industry

by Jade L. Miller, Alisa Perren (Editor), Yannis Tzioumakis (Editor)

Overview

Nollywood is often portrayed by the popular press as an unruly industry, with mysteriously fast and cheap production and shadowy distribution networks. In the first overview of Nigeria's burgeoning video film industry, Jade L. Miller reveals that this portrayal is over-simplistic and often untrue.

Investigating Nollywood's complete global production and distribution chain, Nollywood Central presents a full portrait of the Nollywood industry as both highly organised and strategically structured. In doing so, it interrogates the position and rise of new cultural industry hubs, demonstrating how a creative industry can emerge, be sustainable and circulate globally even though it exists outside of formal global networks and government-supported infrastructure. Deepening understanding of this prolific industry while at the same time contributing to debates surrounding global flows of culture, this is a critical resource for students and scholars of Media and Communication Studies, Film Studies, Television Studies and African Studies.

Product Details

ISBN-13:	9781844576913
Publisher:	Bloomsbury Academic
Publication date:	05/26/2016
Series:	International Screen Industries
Edition description:	1st ed. 2016
Pages:	184
Product dimensions:	6.00(w) x 9.10(h) x 0.50(d)

About the Author

Jade L. Miller is Assistant Professor in Communication Studies at Wilfrid Laurier University, Canada.

Alisa Perren is Professor in the Department of Radio-Television-Film and Co-Director of the Center for Entertainment and Media Industries at The University of Texas at Austin. She is author of Indie, Inc.: Miramax and the Transformation of Hollywood in the 1990s (2012), co-editor of Media Industries: History, Theory, and Method (2009), and co-founder and editorial collective member of the journal Media Industries.

Yannis Tzioumakis is Senior Lecturer in Communication and Media Studies, University of Liverpool, UK.

Table of Contents

Acknowledgments.- Introduction.- 1. History: Nollywood Rising.- 2. Nollywood in Nigeria: Production and Distribution.- 3. Nollywood the Nigerian Product: Style, Format and Audiences.- 4. Organising Nollywood: Government Policy and Guilds.- 5. Nollywood's Global Circuits.- Conclusion.- Bibliography.- Index.

What People are Saying About This

From the Publisher

This is an excellent text for social work students, practitioners and educators. The authors are able to cover a significant breadth of topics in a relatively short space due to their concise and precisely argued approach, in which readers are introduced to an impressive range of relevant case law. Their research and teaching expertise, as well as their own commitment to using the law as a tool to further social work's mission to protect those in need and promote human rights and social justice, is apparent throughout this text. A lively and engaging read. – Cath Holmström, Assistant Head of School (Applied Social Sciences) and Principal Lecturer of Social Work, University of Brighton, UK

Editorial Reviews

This is a book of outmost significance for the understanding of the cultural industries in the context of globalization. Against the simplistic perception of a Hollywood-center world of audiovisual production, it shows how cultural, economic, and institutional specificity shape the production and distribution process of movies in Africa, drawing key lessons for other regions. It should be mandatory reading for students and professionals of communication and cultural studies.” —University of Southern California, Manuel Castells

“This riveting account of Nollywood and its commercial logics breaks new ground in screen research. Full of sharp analysis and revealing anecdotes, Nollywood Central approaches the Nigerian movie industry from multiple angles - including production, labour, and governance - and in the process offers a compelling template for media industry analysis” —Swinburne University of Technology, Ramon Lobato

From the Publisher