English for Business Studies Student's Book: A Course for Business Studies and Economics Students / Edition 3

by Ian MacKenzie

Overview

This best selling course has been thoroughly revised to meet the needs of today's business and economics students. English for Business Studies Third Edition reflects recent changes in the world's business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.

Product Details

ISBN-13:	9780521743419
Publisher:	Cambridge University Press
Publication date:	04/01/2010
Series:	English for Business Studies
Edition description:	New Edition
Pages:	191
Product dimensions:	7.50(w) x 10.40(h) x 0.50(d)

Table of Contents

Thanks 3

Introduction to the learner 6

Map of the book 7

Management

1 Management 10

2 Work and motivation 15

3 Company structure 21

4 Managing across cultures 26

5 Recruitment 30

6 Women in business 38

Production

7 The different sectors of the economy 42

8 Production 47

9 Logistics 51

10 Quality 56

Marketing

11 Products 60

12 Marketing 64

13 Advertising 69

Finance

14 Banking 73

15 Venture capital 77

16 Bonds 81

17 Stocks and shares 86

18 Derivatives 91

19 Accounting and financial statements 95

20 Market structure and competition 100

21 Takeovers 105

Economics

22 Government and taxation 109

23 The business cycle 114

24 Corporate social responsibility 119

25 Efficiency and employment 124

26 Exchange rates 128

27 International trade 132

28 Economics and ecology 136

Role cards 142

Audio scripts 156

Appendix 1 How to give a good presentation 181

Appendix 2 Writing emails, letters and reports 185

Acknowledgements 190