Table of Contents
Introduction—Strategic Planning
Why Make a Strategic Plan?
The Strategic Planning Process
Chapter 1—Framing the Plan
Vision, Mission, and Core Values
Chapter 2—The Business Profile
Company Overview, Key Facts, and Employees
Tips for Conducting Successful Client Interviews
Chapter 3—Situational Analysis—External Factors
Environmental Scan—Discovering Global Trends
Impact on Strategy
The Industry Analysis
The Market Analysis
Impact on Strategy
Competitive Benchmarking
Impact on Strategy
Chapter 4—Situational Analysis—Internal Factors
The Value Chain Analysis
Resources and Sustained Competitive Advantage
Summarizing the Situational Analysis with SWOT
Chapter 5—Strategic Alternatives
What is Strategy?
Generic Strategies Grand Strategies
Chapter 6—Strategic Choices
Questions to Consider in Selecting a Strategy
Obtaining Data through Surveys
Chapter 7—Strategy Implementation
Objectives, Programs, Tactical Plans, and Budgets
Chapter 8—Strategy Communication
The One-Page Strategic Plan
Getting to One Page
Presentation
Chapter 9—Conclusion
Putting the Final Plan Together
Appendices
Appendix 1: Company Profile—Cherokee Dirt Bikes, LLC
Company Overview
Key Facts
Business Description
Key Employees
Key Employee Biographies
Major Products & Services
Revenue Analysis
Top Competitors
Main Customers
Appendix 2: Vision, Mission, and Core Values
Appendix 3: Situational Analysis – External Factors
Summary
Economic
Social
Political
Technological
Ecological
Summary
Products and Services
Revenue Analysis
Key External Drivers
Current Industry Performance
Industry Outlook
Major Markets
Competition
Summary
Threat of New Entrants
Threat of Substitute Products or Services
Bargaining Power of Suppliers
Bargaining Power of Buyers
Intensity of Rivalry
Porter’s Five Market Analysis
Summary
Carson City Dirt Bikes
Motion Makers
Oconaluftee Outdoor Center Critical Success Factors
Appendix 4: Internal Analysis
Summary
Service
Procurement
Appendix 5: Strategic Alternatives—Cherokee Dirt
Bikes, LLC
Appendix 6: One-Page Strategic Plan Summary Document
Appendix 7: Quantitative Survey Example-Cherokee Cycles
