A History of Cadbury

A History of Cadbury

by Diane Wordsworth

Hardcover

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Product Details

ISBN-13: 9781526733375
Publisher: Pen and Sword
Publication date: 02/07/2019
Product dimensions: 6.00(w) x 9.25(h) x (d)

About the Author

Diane Wordsworth’s work has appeared worldwide. Primarily a broadcast journalist, she also edits and proofreads books and magazines. Diane moved from Solihull to Yorkshire in 2004, where she now writes and edits on a full-time basis. She is currently exploring an A to Z of Yorkshire with her husband, Ian.

Table of Contents

Acknowledgements vii

Foreword viii

Introduction ix

Chapter 1 The Birth of a Dynasty 1

Chapter 2 The Process and Manufacture of Chocolate and Drinking Cocoa 7

Chapter 3 The Early Years 14

Chapter 4 Cadbury Brothers - the Next Generation 20

Chapter 5 Back in the Black 27

Chapter 6 Advertising and Packaging 33

Chapter 7 Travellers 39

Chapter 8 Education and Training 48

Chapter 9 Sport and Recreation 56

Chapter 10 Workers' Welfare 64

Chapter 11 Pensions and Savings Schemes 70

Chapter 12 Bournville - a New Garden City 76

Chapter 13 Cadbury's and the Slave Trade 85

Chapter 14 Works Magazines and Corporate Communication 93

Chapter 15 Two World Wars 98

Chapter 16 Between the Wars 106

Chapter 17 Voices from the Past 113

Chapter 18 Takeovers, Mergers, the Future 133

Author's Note 139

Appendix I An Early Example of John Cadbury's Philanthropy and his Concern 142

Appendix II 'Visit to a Chocolate Manufactory' 144

Appendix III 'The Production of Cocoa, Messrs Cadbury's Action for Libel' 150

Bibliography 156

About the Author 158

Index 159

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