When John Cadbury came to Birmingham in 1824, he sold tea, coffee and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage.
In 1879, the Cadburys moved to Bournville and created their ‘factory in a garden’ – an unprecedented move. It is now ironic that today’s Bournville is surrounded by that urban sprawl the Cadburys were so keen to get away from.
This book looks at some of the social impact this company has had since its inception, both on the chocolate and cocoa business in general and on the community at large, both within and without the firm of Cadbury.
In 2024, Cadbury's will be celebrating 200 years of the first store opening. This is the story of how the company began, how it grew, and how they diversified in order to survive.
|Publisher:||Pen and Sword|
|Product dimensions:||6.00(w) x 9.25(h) x (d)|
About the Author
Diane Wordsworth’s work has appeared worldwide. Primarily a broadcast journalist, she also edits and proofreads books and magazines. Diane moved from Solihull to Yorkshire in 2004, where she now writes and edits on a full-time basis. She is currently exploring an A to Z of Yorkshire with her husband, Ian.
Table of Contents
Chapter 1 The Birth of a Dynasty 1
Chapter 2 The Process and Manufacture of Chocolate and Drinking Cocoa 7
Chapter 3 The Early Years 14
Chapter 4 Cadbury Brothers - the Next Generation 20
Chapter 5 Back in the Black 27
Chapter 6 Advertising and Packaging 33
Chapter 7 Travellers 39
Chapter 8 Education and Training 48
Chapter 9 Sport and Recreation 56
Chapter 10 Workers' Welfare 64
Chapter 11 Pensions and Savings Schemes 70
Chapter 12 Bournville - a New Garden City 76
Chapter 13 Cadbury's and the Slave Trade 85
Chapter 14 Works Magazines and Corporate Communication 93
Chapter 15 Two World Wars 98
Chapter 16 Between the Wars 106
Chapter 17 Voices from the Past 113
Chapter 18 Takeovers, Mergers, the Future 133
Author's Note 139
Appendix I An Early Example of John Cadbury's Philanthropy and his Concern 142
Appendix II 'Visit to a Chocolate Manufactory' 144
Appendix III 'The Production of Cocoa, Messrs Cadbury's Action for Libel' 150
About the Author 158