Table of Contents
Acknowledgements vii
Foreword viii
Introduction ix
Chapter 1 The Birth of a Dynasty 1
Chapter 2 The Process and Manufacture of Chocolate and Drinking Cocoa 7
Chapter 3 The Early Years 14
Chapter 4 Cadbury Brothers - the Next Generation 20
Chapter 5 Back in the Black 27
Chapter 6 Advertising and Packaging 33
Chapter 7 Travellers 39
Chapter 8 Education and Training 48
Chapter 9 Sport and Recreation 56
Chapter 10 Workers' Welfare 64
Chapter 11 Pensions and Savings Schemes 70
Chapter 12 Bournville - a New Garden City 76
Chapter 13 Cadbury's and the Slave Trade 85
Chapter 14 Works Magazines and Corporate Communication 93
Chapter 15 Two World Wars 98
Chapter 16 Between the Wars 106
Chapter 17 Voices from the Past 113
Chapter 18 Takeovers, Mergers, the Future 133
Author's Note 139
Appendix I An Early Example of John Cadbury's Philanthropy and his Concern 142
Appendix II 'Visit to a Chocolate Manufactory' 144
Appendix III 'The Production of Cocoa. Messrs Cadbury's Action for Libel' 150
Bibliography 156
About the Author 158
Index 159
