A Practioner's Guide to Public Relations Research, Measurement and Evaluation

by Don W Stacks

Overview

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Product Details

ISBN-13:	9781606491010
Publisher:	Business Expert Press
Publication date:	07/06/2010
Series:	Public Relations Collection
Edition description:	New Edition
Pages:	240
Product dimensions:	6.00(w) x 8.90(h) x 0.70(d)

About the Author

Don W. Stacks, Ph.D., is Professor and Director of the Public Relations Program in the School of Communication at the University of Miami, Coral Gables, FL. He has written more than 150 scholarly articles and papers. His awards include the Ralph Nichols Award for research in Listening (1984); the Institute for Public Relations Research and Education awarded Stacks its 1999 "Pathfinder Award." He was selected as the recipient of the University of Miami's "Provost's Award for Outstanding Research and Theory" in 1999. The Public Relations Society of America named him Outstanding Educator in 2003 and the recipient of the Jackson Jackson & Wagner Behavioral Science Prize in 2005. In 1992 he was named "Outstanding Professor" by University of Miami students. In 2007 he was elected as an Eastern Communication Association "Distinguished Research Fellow" and "Distinguished Teaching Fellow" in 2008. Dr. Stacks was recently elected to the first class of the Institute for Public Relations' Research Fellows.