Unique Hustle: My Drive to be the Best Car Customizer in Hip Hop and Sports

Unique Hustle: My Drive to be the Best Car Customizer in Hip Hop and Sports


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Learn From a Giant in the Business of Customizing Cars

A “Unique” car book: Will Castro, star of Velocity Channel’s Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film and television; including P. Diddy, LeBron James, Nicki Minaj, Carmelo Anthony, Jason DeRulo, IceT and DJ Khaled, just to name a few.

The hustle of customizing and restoring cars: Discover Will’s inspiring journey to success from growing up poor in the housing projects in New York’s Lower East Side to customizing the rides of the rich and famous. Unique Hustle tells his personal stories of trial and triumph. With only a high school education, audacity, and passion, he ground out a place for himself in the world and hustled his way to the top.

How to customize your car: Alongside Will’s story, Unique Hustle provides a “how to” from a professional to readers who love to learn about cars and customization techniques. Readers will learn:

  • Which cars are best suited for specific customizations
  • The do’s and don’ts of car exteriors including paint jobs, rims, and wraps
  • The do’s and don’ts of car interiors
  • How to add “unique” flair with stereo and video systems, cigar boxes and more

An inspiring true story of struggle, cars and the American Dream

Product Details

ISBN-13: 9781633538894
Publisher: Mango Media
Publication date: 06/18/2019
Pages: 208
Sales rank: 588,702
Product dimensions: 5.10(w) x 7.10(h) x 0.90(d)

About the Author

Will Castro was born on April 4, 1969 in Puerto Rico as Uriel Luis Castro. He is a producer and actor, known for Unique Whips (2005), Unique Autosports: Miami (2010) and Unique Rides (2016).

DJ Khaled is a music-industry mogul who has produced dozens of chart-topping records with artists such as Jay Z, Nas, Kanye West, Drake, and Lil Wayne. He is the founder of We The Best Music Group, and the creator of one of the most globally viewed Snapchat accounts. He currently lives in Miami, where he continues to record new music.

What People are Saying About This

From the Publisher

“Will Castro has his own set of Keys! He’s built the best cars with style and grace for decades. Nobody else like him out there.” — DJ Khaled
"Will Castro has built so many cars for me, I can't even go down the road without him. This book is the behind the scenes story of the best car customizer on the east coast. By far." — Busta Rhymes
“This book is a must-read for anybody interested in bangin’ custom cars, Hip Hop culture, and sports lifestyle.” — LeBron James
“We’re all lucky to have Will Castro as part of the scene and the history.” — Nas

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