Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

by Sheena Howard PhD

Overview

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there.

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She’s been where you are now, and she’s ready to help you grow beyond what you imagine.

With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to:

• Reframe the way you think about self-promotion
• Identify your brand archetype and create a brand statement
• Reach an audience beyond academia
• Build multiple revenue streams
• Get your ideas (and content) to spread
• Create a movement around your expertise
• Land major media spots and speaking engagements

In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.

Product Details

ISBN-13:	9781637744406
Publisher:	BenBella Books, Inc.
Publication date:	02/27/2024
Pages:	256
Sales rank:	621,289
Product dimensions:	6.25(w) x 9.31(h) x 0.82(d)

About the Author

Dr. Sheena C. Howard is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, Black Comics: Politics of Race and Representation (2014). The Eisner is considered the ‘Oscars of Comics.’ Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (Black Comics: Politics of Race and Representation, 2014), Chicago Review Press (Encyclopedia of Black Comics, 2017), BenBella Press (Why Wakanda Matters, 2021), and more. In addition, her work has received numerous book awards, including an American Library Association’s Outstanding Reference Sourcebook award and more. Her books have been featured in Good Morning America, The New York Times, The Washington Post, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.

What People are Saying About This

From the Publisher

“This book is the compass that every person in academia needs in order to share their expertise with the world, using step-by-step instructions in order to achieve their dreams. While the job market might be difficult and higher education might not pay as well as you want it to, your blueprint for financial success is embedded in these pages. Your dreams are waiting.”
—Michael Ayalon, CEO of Greek University
 
“Academic Branding provides a clear methodology, informed by best practices in teaching and learning, that scaffolds the personal and professional branding process for academics—allowing faculty to begin the process with thinking and exercises that lay the psychological and practical foundation for success in areas where faculty routinely struggle: building connection and community with those outside of academia and knowing your worth. This is an absolute must-read for minoritized faculty and graduate students!”
—Brea M. Heidelberg, PhD, associate professor and principal of ISO Arts Consulting
 
“Academic Branding is a must-have guide for faculty looking to increase the visibility and broader impact of their work. In her book, Dr. Howard clearly lays out the mindset, strategies, and action items that can help you cut through the noise and become a go-to authority in your field.”
—Lindsay Tan, MFA, award-winning author and researcher, academic entrepreneur, and executive design strategist
 
“The Power Your Research program created by Dr. Sheena Howard could be your opportunity to dramatically increase not only your impact but your income. Lead by Dr. Howard, you'll develop and implement your own strategic communications marketing strategy to increase your visibility, authority, and ultimately your income. When you choose Dr. Howard and the Power Your Research program to shape your professional vision, your future is guaranteed to be bright and prosperous. I cannot recommend Dr. Sheena Howard and her Power Your Research process enough.”
—Mark Kanty, president of Release Dynamics
 
“Dr. Sheena Howard’s Power Your Research encourages educators to break down their four-wall domiciles to transform their research from lecture and conference papers to public conversation. She empowers the teacher to leave the desk or podium to step center stage and become a charismatic change agent.”
—Dr. JL Adolph, assistant professor of English at Georgia State University