Access: Introduction to Travel and Tourism / Edition 1

by Marc Mancini

Overview

This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of up-to-date, real-world industry terminology and can serve as a sturdy foundation for all future travel studies. Readers' will gain valuable insight into the implications of Internet travel sales. Questions for discussion and creative, entertaining activities reinforce the wealth of information contained within each chapter. Plus, an accompanying instructor's guide and computerized test bank make it easy for instructors to implement the text's content in the classroom.

Product Details

ISBN-13:	9781401809881
Publisher:	Cengage Learning
Publication date:	11/01/2004
Edition description:	Older Edition
Pages:	288
Product dimensions:	8.02(w) x 9.92(h) x 0.43(d)

About the Author

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Table of Contents

Chapter 1: Going Places: An Overview of the Travel Industry. Chapter 2A: Ribbons in the Sky: The Air Transportation Industry. Chapter 2B: Taking to the Skies: Airports, Airfares, and Air Tickets. Chapter 3: Homes Away from Home: The Hospitality Industry. Chapter 4: Dealing with Dreams: The Travel Agency Industry. Chapter 5: Better by the Bunch: The Tour Industry Today. Chapter 6: Magic at Sea: The Cruise Industry. Chapter 7: Extra Specials: Other Segments of the Travel Industry. Chapter 8: Making Connections: How to Market, Sell to, and Serve the Traveling Public. Chapter 9: Here, There, Almost Anywhere: The Geography of Travel. Chapter 10: This and That. Glossary. Index.

Editorial Reviews

"Dr. Mancini is the premier industry T&T text book author, and the very best there is, in my estimation. …. His captivating personality and quirky sense of humor keep my students (and me) engaged!"

"[T]his is one of the best resources I've seen in a long time. It's the must-have resource for those new to the industry, those returning to the industry after an extended period away and those who are considering a career move into the exciting world of the travel industry."

"Cypress College has been using Access for many years now and one of the major strengths of this introductory book is that it includes key information, avoiding mind-numbing, nonessential details that tend to turn off entry-level college students. Our students enjoy the book very much, and as a result, our success and retention rates have improved significantly."

From the Publisher