Access to Asia presents a deeply insightful framework fortoday's global business leaders and managers, whether travelingfrom Toronto to Taipei, Baltimore to Bangalore, or San Francisco toShanghai. Drawing from her extensive experience and globalconnections, author Sharon Schweitzer suggests that irrespective oftheir industry, everyone is essentially in the relationshipbusiness. Within Asia, building trust and inspiring respect arevital steps in developing business relationships that transcendbasic contractual obligations. Readers will find in-the-trenchesadvice and stories from 80 regional experts in 10 countries,including China, Hong Kong, India, Japan, and Korea.
- Discover the unique eight-question framework that provides richinterview material and insight from respected cultural experts
- Track cultural progress over time and highlight areas in needof improvement with the Self-Awareness Profile
- Learn the little-known facts, reports, and resources that helpestablish and strengthen Asian business relationships
Effective cross-cultural communication is mandatory for today'ssuccessful global business leaders. For companies and individualslooking to engage more successfully with their counterparts inAsia, Access to Asia showcases the critical people skillsthat drive global business success.
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About the Author
SHARON SCHWEITZER, JD, is an intercultural consultant and international etiquette expert to current and future leaders within Global 2000 and Fortune 50 companies. As the founder of Protocol & Etiquette Worldwide, her work and travels have taken her to all seven continents and over 60 countries. She has over 20 years' experience providing consulting and training to more than 100,000 attorneys and corporate executives in law firms and global corporations. Sharon's law practice, during her earlier years as an employment attorney, involved cultural dynamics between employees and management. She has delivered presentations and workshops for Charles University, Prague; The Ohio State University; and The University of Texas at Austin. Sharon speaks French and some Czech. She is a popular radioand TV guest as well as a sought-after conference speaker, columnist, and blogger. Connect with her at www.sharonschweitzer.com.
LIZ ALEXANDER, PhD, is the multiple awards-winning author of 15 books and acts as book strategist and consulting co-author to business leaders, entrepreneurs, and consultants worldwide. She is also co-founder of boutique consulting firm Leading Thought, directing her gifts and passion to helping aspiringthought leaders harness strategically valuable, actionable insights to grow their businesses and boost revenue. She can be reached at email@example.com.
Table of Contents
About the Authors xvii
A Journey of Passion xxii
From Etiquette to Intercultural Exchange xxii
A Questioning Framework xxiii
Why These Asian Countries? xxiii
How This Book Is Structured xxiv
Self-Awareness Profiles xxiv
Business Is Relationships xxv
From Theory to Practice xxv
Chapter 1 A Question of Culture 1
Why This? Why Now? 6
Who Are “Americans”? 7
Chapter 2 Exploring Country Cultures 9
Thinking Is Not Universal 11
Relationships Are Dynamic 12
Chapter 3 United States of America 27
Country Basics 29
Business Culture, Etiquette, and Customs 34
Eight-Question Framework 43
Cultural Summary 52
Self-Awareness Profile 52
The Journey Continues . . . 53
Chapter 4 Overview of Concepts and Terms 55
Chapter 5 China 67
Country Basics 69
Business Culture, Etiquette, and Customs 75
Eight-Question Framework 84
Cultural Summary 93
Self-Awareness Profile 93
Chapter 6 Hong Kong 97
Country Basics 99
Business Culture, Etiquette, and Customs 104
Eight-Question Framework 113
Cultural Summary 120
Self-Awareness Profile 121
Chapter 7 India 123
Country Basics 125
Business Culture, Etiquette, and Customs 131
Eight-Question Framework 139
Cultural Summary 147
Self-Awareness Profile 147
Chapter 8 Japan 151
Country Basics 153
Business Culture, Etiquette, and Customs 159
Eight-Question Framework 167
Cultural Summary 177
Self-Awareness Profile 177
Chapter 9 Malaysia 181
Country Basics 183
Business Culture, Etiquette, and Customs 188
Eight-Question Framework 198
Cultural Summary 205
Self-Awareness Profile 206
Chapter 10 Myanmar 209
Country Basics 211
Business Culture, Etiquette, and Customs 217
Eight-Question Framework 225
Cultural Summary 233
Self-Awareness Profile 233
Chapter 11 The Philippines 237
Country Basics 239
Business Culture, Etiquette, and Customs 245
Eight-Question Framework 252
Cultural Summary 258
Self-Awareness Profile 259
Chapter 12 Singapore 261
Country Basics 263
Business Culture, Etiquette, and Customs 269
Eight-Question Framework 276
Cultural Summary 282
Self-Awareness Profile 283
Chapter 13 South Korea 285
Country Basics 287
Business Culture, Etiquette, and Customs 293
Eight-Question Framework 303
Cultural Summary 309
Self-Awareness Profile 310
Chapter 14 Taiwan 313
Country Basics 315
Business Culture, Etiquette, and Customs 321
Eight-Question Framework 329
Cultural Summary 336
Self-Awareness Profile 336
Chapter 15 Summary 339
Online Resources 348
Most Helpful Customer Reviews
Every day I interact with global customers. After finishing Access to Asia, I realize intercultural communication is fundamental to my business practice. I relish the opportunity to showcase respect for foreign protocol, enhancing a wide variety of my international business relationships. Even in this day-and-age, women in business can be scrutinized, marginalized, and underestimated. However, Sharon’s book has equipped me with an arsenal of knowledge about the most influential Asian countries and how I can succeed in my role as a female leader - I can approach any situation with grace and confidence. Cayah C. Haney, CEO, Living Proof Creative/ Former Director of Operations for MRG, Austin, Texas USA
Self-Assessment and knowledge of self has historically been the starting point for leaders who succeed. Before we can analyze another culture we must study and understand our own. Drs. Schweitzer and Alexander lay a fascinating foundation for exploring 10 Asian cultures by examining US culture first. Within each of the Asian chapters, they also provide an opportunity to self-evaluate. Brava! Kaitlyn Debora MA Candidate, Texas State University, School of Psychology, San Marcos, TX
Access to Asia is an important read for anyone who considers themselves an international businessperson, or even just a citizen of the world. As a professional artist this book has been vital to my understanding of the broader art scene, as art is an expression of culture. This is a comprehensive guide to understanding societies across the world, and a fascinating window into the diversity of the east. Leah K. Haney, AVAA Artist of the Year, 2012 Austin, Texas USA
As a banker in the multicultural city of Houston with experience interacting with many nationalities, I applaud the thinking behind Sharon Schweitzer's new book, Access to Asia. Based on my first-hand experience in the industry, in order to be regarded as trust-worthy and respected by customers, it's important to be aware of cultural differences and avoid costly faux pas. I highly recommend this book for Westerners who visit any of the ten Asian countries explored, and also for anyone seeking a better understanding of U.S. business culture.
I highly recommend this book as a must-read for the globally minded! As a Marine Biologist, having an awareness of intercultural communication is crucial. My career will require me to interact with many different cultures when collaborating on global environmental stewardship. "Access to Asia" has provided a valuable framework for me to explore the depths of international cultures, as well as my own, and I look forward to future guides for other regions of the world as well. Kristen M. Eggers, B.S. Aquatic Biology, University of California at Santa Barbara, USA
This book was incredibly useful for travel. Each chapter is organized around a different country in Asia with the United States as the first chapter which was useful for a good reference. I loved that you could skip around in the book and yet, each chapter has a detailed structure. I had traveled to Japan in 2016, so I read a few preliminary books regarding the culture and what to do in Japan. I wished I had know about this book before I had gone! The Japan section was truly an eye opener into the culture and lifestyles, I loved how much data is in this book as well as how much goes into customs such as gift giving. I was so excited by this book, I showed it to my Taiwanese girl friend. She was impressed by the depth and elaborated more on things discussed in the book so I am certainly adding this to my guide books for my travels to Seoul, Korea.
Schweitzer’s book, Access to Asia, provides an accurate and concise explanation of South Korea. As a South Korean native, this guide is easy to read and comprehend for anyone interested in the country’s political, economic, social, and cultural traditions, making it an excellent read for the public. The book provides insight on subtle cultural differences by guiding the reader through its eight question framework and self-quizzes.
As an internationally competitive swimmer, this book has helped expand my horizons of the places that swimming takes me and has made me feel more comfortable with the places I go. Swimming has taken me to the Far and Middle East and this book has given me a better appreciation for the places I go. I will be heading to World University Games in Taiwan next month and I look forward to rereading the Taiwan chapter in anticipation of my trip. I will also urge my teammates to inquire about the chapter so they can have a better understanding of the island that they are heading to. On top of being a swimmer, I am also an international relations and asian studies major and this has been a perfect supplement to my studies. I have already shared the book with many of my classmates. This is a must read for any person doing business in Asia or for someone who wants to learn more about cultures in this dynamic part of the world.
As a college graduate who majored in International Business, the most important piece of information that’s engraved in me is the phrase: in order to understand another culture, one must understand their own. Schweitzer and Alexander do a great job in starting the book off with valuable knowledge on U.S. culture before diving into Asian cultures, making it easier to digest the information because it’s already in the back of your head. Access to Asia provides a highly informative, yet enjoyable read on extremely crucial factors that go into not only doing business with a global partner, but those traveling into Asian countries as well. Definitely would recommended!
Access to Asia is an innovative, valuable, and intellectually-stimulating tool by which business travelers can quickly gather the central points they need in preparation for an overseas business trip. Top-tier research helped author and consultant Sharon Schweitzer select the ten Asian countries considered the most promising from an investment perspective over the next 20 years. The pivotal concept of her book is that she begins with a cultural analysis of the United States and includes a series of questions by which the American reader can evaluate himself and his own culture, a must before one can truly understand other cultures. One of the first and fatal mistakes that inexperienced business travelers make is not establishing a sense of cultural self-awareness before trying to interpret the norms and behaviors of another society. Access to Asia is not only a rich resource on a selection of Asian countries, but an insight into the dimensions along which societies vary. Reading A2A is an enlightening experience that will make you more socially cognizant and prepared for entering any foreign environment, whether touched on in the book or not.
Provides an in-depth look into business and etiquette protocol with relevant information. It is full of useful facts and data that ensure smooth cross-cultural communication.
This is such an amazing book that compiles so many cultures in under 400 pages. To describe and explain the different aspects of 10 Asian business environments makes this text a must-have for travel. The Eight Question Framework allows readers to compare and contrast one’s personality to the average of a country’s, so it can aid in seeing where one should adapt. And in addition to clarifying business etiquette, Access to Asia can also serve as a travel guide to tourists as well with a country’s historic timeline in relation to the world, useful phrases, and food unique and special to a country. I just enjoy the universality of how this book can help any type of traveler.
I heard Sharon Schweitzer and Liz Alexander speak at a World Affairs Council event and was so impressed I bought their book, Access Asia. The book is a wonderful dive into the Asian business culture covering 10 countries. They start with a look at our own country’s business culture in the United States. The book approaches each country looking at it through the lenses of eight questions reflecting basic aspects of business cultures. In addition to a wonderful summaries of the different countries in very easy to read format, the book concludes with focusing on the importance of the changing role of women, the massive influence the changing generations are having on the very traditional business cultures of Asia, and the fundamental importance of leaders everywhere placing emphasis on building strong, authentic, human relationships as we become ever more globally oriented in our businesses. Great book!!
This book helped me as a dental hygienist because I work with patients and dentists from many different backgrounds. Now I understand how to communicate better, listen more closely and ask more open-ended questions as explained in Access to Asia. This book should be used in Dental Hygiene school for educating practitioners. I recommend this book for all Americans doing business in the U.S. and Asia.