Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships


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Product Details

ISBN-13: 9781118919019
Publisher: Wiley
Publication date: 04/27/2015
Pages: 400
Sales rank: 1,111,078
Product dimensions: 6.10(w) x 9.00(h) x 1.40(d)

About the Author

SHARON SCHWEITZER, JD, is an intercultural consultant and international etiquette expert to current and future leaders within Global 2000 and Fortune 50 companies. As the founder of Protocol & Etiquette Worldwide, her work and travels have taken her to all seven continents and over 60 countries. She has over 20 years' experience providing consulting and training to more than 100,000 attorneys and corporate executives in law firms and global corporations. Sharon's law practice, during her earlier years as an employment attorney, involved cultural dynamics between employees and management. She has delivered presentations and workshops for Charles University, Prague; The Ohio State University; and The University of Texas at Austin. Sharon speaks French and some Czech. She is a popular radioand TV guest as well as a sought-after conference speaker, columnist, and blogger. Connect with her at

LIZ ALEXANDER, PhD, is the multiple awards-winning author of 15 books and acts as book strategist and consulting co-author to business leaders, entrepreneurs, and consultants worldwide. She is also co-founder of boutique consulting firm Leading Thought, directing her gifts and passion to helping aspiringthought leaders harness strategically valuable, actionable insights to grow their businesses and boost revenue. She can be reached at

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Table of Contents

Foreword xv

About the Authors xvii

Acknowledgments xix

Introduction xxi

A Journey of Passion xxii

From Etiquette to Intercultural Exchange xxii

A Questioning Framework xxiii

Why These Asian Countries? xxiii

How This Book Is Structured xxiv

Self-Awareness Profiles xxiv

Business Is Relationships xxv

From Theory to Practice xxv

Chapter 1 A Question of Culture 1

Why This? Why Now? 6

Who Are “Americans”? 7

Chapter 2 Exploring Country Cultures 9

Thinking Is Not Universal 11

Relationships Are Dynamic 12

Chapter 3 United States of America 27

Introduction 28

Quiz 28

Country Basics 29

Business Culture, Etiquette, and Customs 34

Eight-Question Framework 43

Cultural Summary 52

Self-Awareness Profile 52

The Journey Continues . . . 53

Chapter 4 Overview of Concepts and Terms 55

Chapter 5 China 67

Introduction 68

Quiz 69

Country Basics 69

Business Culture, Etiquette, and Customs 75

Eight-Question Framework 84

Cultural Summary 93

Self-Awareness Profile 93

Chapter 6 Hong Kong 97

Introduction 98

Quiz 99

Country Basics 99

Business Culture, Etiquette, and Customs 104

Eight-Question Framework 113

Cultural Summary 120

Self-Awareness Profile 121

Chapter 7 India 123

Introduction 124

Quiz 125

Country Basics 125

Business Culture, Etiquette, and Customs 131

Eight-Question Framework 139

Cultural Summary 147

Self-Awareness Profile 147

Chapter 8 Japan 151

Introduction 152

Quiz 153

Country Basics 153

Business Culture, Etiquette, and Customs 159

Eight-Question Framework 167

Cultural Summary 177

Self-Awareness Profile 177

Chapter 9 Malaysia 181

Introduction 182

Quiz 182

Country Basics 183

Business Culture, Etiquette, and Customs 188

Eight-Question Framework 198

Cultural Summary 205

Self-Awareness Profile 206

Chapter 10 Myanmar 209

Introduction 210

Quiz 211

Country Basics 211

Business Culture, Etiquette, and Customs 217

Eight-Question Framework 225

Cultural Summary 233

Self-Awareness Profile 233

Chapter 11 The Philippines 237

Introduction 238

Quiz 239

Country Basics 239

Business Culture, Etiquette, and Customs 245

Eight-Question Framework 252

Cultural Summary 258

Self-Awareness Profile 259

Chapter 12 Singapore 261

Introduction 262

Quiz 262

Country Basics 263

Business Culture, Etiquette, and Customs 269

Eight-Question Framework 276

Cultural Summary 282

Self-Awareness Profile 283

Chapter 13 South Korea 285

Introduction 286

Quiz 287

Country Basics 287

Business Culture, Etiquette, and Customs 293

Eight-Question Framework 303

Cultural Summary 309

Self-Awareness Profile 310

Chapter 14 Taiwan 313

Introduction 314

Quiz 315

Country Basics 315

Business Culture, Etiquette, and Customs 321

Eight-Question Framework 329

Cultural Summary 336

Self-Awareness Profile 336

Chapter 15 Summary 339

Bibliography 343

Books 343

Online Resources 348

Contributors 351

Index 359

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Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships 5 out of 5 based on 0 ratings. 16 reviews.
Cayah-Corinne More than 1 year ago
Every day I interact with global customers. After finishing Access to Asia, I realize intercultural communication is fundamental to my business practice. I relish the opportunity to showcase respect for foreign protocol, enhancing a wide variety of my international business relationships.  Even in this day-and-age, women in business can be scrutinized, marginalized, and underestimated. However, Sharon’s book has equipped me with an arsenal of knowledge about the most influential Asian countries and how I can succeed in my role as a female leader - I can approach any situation with grace and confidence. Cayah C. Haney, CEO, Living Proof Creative/ Former Director of Operations for MRG, Austin, Texas USA
Kaitlyn-Debora More than 1 year ago
Self-Assessment and knowledge of self has historically been the starting point for leaders who succeed. Before we can analyze another culture we must study and understand our own.  Drs. Schweitzer and Alexander lay a fascinating foundation for exploring 10 Asian cultures by examining US culture first. Within each of the Asian chapters, they also provide an opportunity to self-evaluate. Brava! Kaitlyn Debora MA Candidate, Texas State University, School of Psychology, San Marcos, TX   
Anonymous More than 1 year ago
Access to Asia is an important read for anyone who considers themselves an international businessperson, or even just a citizen of the world.  As a professional artist this book has been vital to my understanding of the broader art scene, as art is an expression of culture. This is a comprehensive guide to understanding societies across the world, and a fascinating window into the diversity of the east. Leah K. Haney, AVAA Artist of the Year, 2012 Austin, Texas USA
Anonymous More than 1 year ago
As a banker in the multicultural city of Houston with experience interacting with many nationalities, I applaud the thinking behind Sharon Schweitzer's new book, Access to Asia. Based on my first-hand experience in the industry, in order to be regarded as trust-worthy and respected by customers, it's important to be aware of cultural differences and avoid costly faux pas. I highly recommend this book for Westerners who visit any of the ten Asian countries explored, and also for anyone seeking a better understanding of U.S. business culture. 
Anonymous More than 1 year ago
I highly recommend this book as a must-read for the globally minded! As a Marine Biologist, having an awareness of intercultural communication is crucial. My career will require me to interact with many different cultures when collaborating on global environmental stewardship. "Access to Asia" has provided a valuable framework for me to explore the depths of international cultures, as well as my own, and I look forward to future guides for other regions of the world as well. Kristen M. Eggers, B.S. Aquatic Biology, University of California at Santa Barbara, USA
Anonymous 11 months ago
This book was incredibly useful for travel. Each chapter is organized around a different country in Asia with the United States as the first chapter which was useful for a good reference. I loved that you could skip around in the book and yet, each chapter has a detailed structure. I had traveled to Japan in 2016, so I read a few preliminary books regarding the culture and what to do in Japan. I wished I had know about this book before I had gone! The Japan section was truly an eye opener into the culture and lifestyles, I loved how much data is in this book as well as how much goes into customs such as gift giving. I was so excited by this book, I showed it to my Taiwanese girl friend. She was impressed by the depth and elaborated more on things discussed in the book so I am certainly adding this to my guide books for my travels to Seoul, Korea.
Anonymous More than 1 year ago
Schweitzer’s book, Access to Asia, provides an accurate and concise explanation of South Korea. As a South Korean native, this guide is easy to read and comprehend for anyone interested in the country’s political, economic, social, and cultural traditions, making it an excellent read for the public. The book provides insight on subtle cultural differences by guiding the reader through its eight question framework and self-quizzes.
Jonathan Roberts More than 1 year ago
As an internationally competitive swimmer, this book has helped expand my horizons of the places that swimming takes me and has made me feel more comfortable with the places I go. Swimming has taken me to the Far and Middle East and this book has given me a better appreciation for the places I go. I will be heading to World University Games in Taiwan next month and I look forward to rereading the Taiwan chapter in anticipation of my trip. I will also urge my teammates to inquire about the chapter so they can have a better understanding of the island that they are heading to. On top of being a swimmer, I am also an international relations and asian studies major and this has been a perfect supplement to my studies. I have already shared the book with many of my classmates. This is a must read for any person doing business in Asia or for someone who wants to learn more about cultures in this dynamic part of the world.
Anonymous More than 1 year ago
As a college graduate who majored in International Business, the most important piece of information that’s engraved in me is the phrase: in order to understand another culture, one must understand their own. Schweitzer and Alexander do a great job in starting the book off with valuable knowledge on U.S. culture before diving into Asian cultures, making it easier to digest the information because it’s already in the back of your head. Access to Asia provides a highly informative, yet enjoyable read on extremely crucial factors that go into not only doing business with a global partner, but those traveling into Asian countries as well. Definitely would recommended!
michael ravitsky More than 1 year ago
Access to Asia is an innovative, valuable, and intellectually-stimulating tool by which business travelers can quickly gather the central points they need in preparation for an overseas business trip. Top-tier research helped author and consultant Sharon Schweitzer select the ten Asian countries considered the most promising from an investment perspective over the next 20 years. The pivotal concept of her book is that she begins with a cultural analysis of the United States and includes a series of questions by which the American reader can evaluate himself and his own culture, a must before one can truly understand other cultures. One of the first and fatal mistakes that inexperienced business travelers make is not establishing a sense of cultural self-awareness before trying to interpret the norms and behaviors of another society. Access to Asia is not only a rich resource on a selection of Asian countries, but an insight into the dimensions along which societies vary. Reading A2A is an enlightening experience that will make you more socially cognizant and prepared for entering any foreign environment, whether touched on in the book or not.
Anonymous More than 1 year ago
Provides an in-depth look into business and etiquette protocol with relevant information. It is full of useful facts and data that ensure smooth cross-cultural communication.
Weera More than 1 year ago
This is such an amazing book that compiles so many cultures in under 400 pages. To describe and explain the different aspects of 10 Asian business environments makes this text a must-have for travel. The Eight Question Framework allows readers to compare and contrast one’s personality to the average of a country’s, so it can aid in seeing where one should adapt. And in addition to clarifying business etiquette, Access to Asia can also serve as a travel guide to tourists as well with a country’s historic timeline in relation to the world, useful phrases, and food unique and special to a country. I just enjoy the universality of how this book can help any type of traveler.
Anonymous More than 1 year ago
I heard Sharon Schweitzer and Liz Alexander speak at a World Affairs Council event and was so impressed I bought their book, Access Asia. The book is a wonderful dive into the Asian business culture covering 10 countries. They start with a look at our own country’s business culture in the United States. The book approaches each country looking at it through the lenses of eight questions reflecting basic aspects of business cultures. In addition to a wonderful summaries of the different countries in very easy to read format, the book concludes with focusing on the importance of the changing role of women, the massive influence the changing generations are having on the very traditional business cultures of Asia, and the fundamental importance of leaders everywhere placing emphasis on building strong, authentic, human relationships as we become ever more globally oriented in our businesses. Great book!!
Sunshine More than 1 year ago
This book helped me as a dental hygienist because I work with patients and dentists from many different backgrounds. Now I understand how to communicate better, listen more closely and ask more open-ended questions as explained in Access to Asia. This book should be used in Dental Hygiene school for educating practitioners. I recommend this book for all Americans doing business in the U.S. and Asia.
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