Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships


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Create meaningful relationships that translate to better business

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea.

  • Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts
  • Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile
  • Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships

Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.

Product Details

ISBN-13: 9781118919019
Publisher: Wiley
Publication date: 04/27/2015
Pages: 400
Product dimensions: 6.10(w) x 9.00(h) x 1.40(d)

About the Author

SHARON SCHWEITZER, JD, is an intercultural consultant and international etiquette expert to current and future leaders within Global 2000 and Fortune 50 companies. As the founder of Protocol & Etiquette Worldwide, her work and travels have taken her to all seven continents and over 60 countries. She has over 20 years’ experience providing consulting and training to more than 100,000 attorneys and corporate executives in law firms and global corporations. Sharon’s law practice, during her earlier years as an employment attorney, involved cultural dynamics between employees and management. She has delivered presentations and workshops for Charles University, Prague; The Ohio State University; and The University of Texas at Austin. Sharon speaks French and some Czech. She is a popular radio and TV guest as well as a sought-after conference speaker, columnist, and blogger. Connect with her at

LIZ ALEXANDER, PhD, is the multiple awards-winning author of 15 books and acts as book strategist and consulting co-author to business leaders, entrepreneurs, and consultants worldwide. She is also co-founder of boutique consulting firm Leading Thought, directing her gifts and passion to helping aspiring thought leaders harness strategically valuable, actionable insights to grow their businesses and boost revenue. She can be reached at

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Table of Contents

Foreword xiii

About the Authors xv

Acknowledgments xvii

Introduction xix

A Journey of Passion xx

From Etiquette to Intercultural Exchange xx

A Questioning Framework xxi

Why These Asian Countries? xxi

How This Book Is Structured xxii

Self-Awareness Profiles xxii

Business Is Relationships xxiii

From Theory to Practice xxiii

Chapter 1 A Question of Culture 1

Why This? Why Now? 6

Who Are “Americans”? 7

Chapter 2 Exploring Country Cultures 9

Thinking Is Not Universal 11

Relationships Are Dynamic 12

Chapter 3 United States of America 27

Introduction 28

Quiz 28

Country Basics 29

Etiquette, and Customs 34

Eight-Question Framework 43

Cultural Summary 52

Self-Awareness Profile 52

The Journey Continues . . . 53

Chapter 4 Overview of Concepts and Terms 55

Chapter 5 China 67

Introduction 68

Quiz 69

Country Basics 69

Business Culture, Etiquette, and Customs 75

Eight-Question Framework 84

Cultural Summary 93

Self-Awareness Profile 93

Chapter 6 Hong Kong 97

Introduction 98

Quiz 99

Country Basics 99

Business Culture, Etiquette, and Customs 104

Eight-Question Framework 113

Cultural Summary 120

Self-Awareness Profile 121

Chapter 7 India 123

Introduction 124

Quiz 125

Country Basics 125

Business Culture, Etiquette, and Customs 131

Eight-Question Framework 139

Cultural Summary 147

Self-Awareness Profile 147

Chapter 8 Japan 151

Introduction 152

Quiz 153

Country Basics 153

Business Culture, Etiquette, and Customs 159

Eight-Question Framework 167

Cultural Summary 177

Self-Awareness Profile 177

Chapter 9 Malaysia 181

Introduction 182

Quiz 182

Country Basics 183

Business Culture, Etiquette, and Customs 188

Eight-Question Framework 198

Cultural Summary 205

Self-Awareness Profile 206

Chapter 10 Myanmar 209

Introduction 210

Quiz 211

Country Basics 211

Business Culture, Etiquette, and Customs 217

Eight-Question Framework 225

Cultural Summary 233

Self-Awareness Profile 233

Chapter 11 The Philippines 237

Introduction 238

Quiz 239

Country Basics 239

Business Culture, Etiquette, and Customs 245

Eight-Question Framework 252

Cultural Summary 258

Self-Awareness Profile 259

Chapter 12 Singapore 261

Introduction 262

Quiz 262

Country Basics 263

Business Culture, Etiquette, and Customs 269

Eight-Question Framework 276

Cultural Summary 282

Self-Awareness Profile 283

Chapter 13 South Korea 285

Introduction 286

Quiz 287

Country Basics 287

Business Culture, Etiquette, and Customs 293

Eight-Question Framework 303

Cultural Summary 309

Self-Awareness Profile 310

Chapter 14 Taiwan 313

Introduction 314

Quiz 315

Country Basics 315

Business Culture, Etiquette, and Customs 321

Eight-Question Framework 329

Cultural Summary 336

Self-Awareness Profile 336

Chapter 15 Summary 339

Bibliography 343

Books 343

Online Resources 348

Contributors 351

Index 359

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