ACSM's Career and Business Guide for the Fitness Professional

by American College of Sports Medicine, Neal Pire , MA, CSCS, FACSM

Overview

ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

Product Details

ISBN-13:	9781608311958
Publisher:	LWW
Publication date:	02/16/2012
Series:	American College of Sports Medicine
Pages:	240
Product dimensions:	7.00(w) x 9.90(h) x 0.50(d)

Table of Contents

Preface
Part I
Chapter 1 The Fitness Professional’s Career
Chapter 2 Technicians and Clinicians
Chapter 3 Sales
Chapter 4 Marketing
Chapter 5 Service - The Hospitality Paradigm
Chapter 6 Operations, Administration and Management
Chapter 7 Business Policy Development and Risk Management
Part II
Chapter 8 Business Owner Operator
Chapter 9 Developing a Business Plan
Chapter 10 Structuring the Business Plan
Chapter 11 Developing a Marketing Plan
Chapter 12 Developing a Financial Plan
Chapter 13 Selling Your Dream
Part III – Business Plan, Budgets, and Presentation
Business Plan
Demographics
Competition Survey
Capital and Startup Budget
Five Year Operating Budget
Business Plan Presentation

Editorial Reviews

Reviewer: Jennifer Scallin Perez, MS, ATC, LAT (Florida Hospital Sports Medicine and Rehabilitation)
Description: This book provides a well-rounded understanding of the health and fitness field, laying the groundwork for a career as a health and fitness professional.
Purpose: It is intended as a guide for fitness professionals, to be used throughout their entire careers. It can be used as a resource to help develop them as clinicians and into the leadership role as entrepreneurs. This is an appropriate objective and this book provides all the tools necessary to be successful in the field.
Audience: It is written both for students interested in the field and for practitioners interested in developing into leadership/management positions. The information is presented with a great deal of clarity for both of these targeted audiences.
Features: The book briefly describes the health and fitness profession and the choices available on this career path. It provides guide to where a career in this field can go as well as a road map to assist readers with attaining their ultimate goals. This well-written book ultimately should be a staple in the libraries of all health and fitness professionals, since it can be a useful resource at any point their careers.
Assessment: This book should be a staple for a professional in the field. It is a great resource for those interested in the health and fitness profession and unsure of where their passion can take their career. It provides an outline for development and growth — a must have!

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