Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life

Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life

by Scott G Halford


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Product Details

ISBN-13: 9781626341975
Publisher: Greenleaf Book Group Press
Publication date: 05/05/2015
Pages: 248
Sales rank: 336,792
Product dimensions: 6.00(w) x 9.00(h) x 1.20(d)

About the Author

SCOTT HALFORD, CSP, CPAE, is an Emmy Award–winning writer and producer, an engaging presenter, and a long-time consultant to Fortune 500 executive teams. His expertise and experience enrich the contribution that he makes to every client. Scott’s expansive knowledge in the areas of achievement psychology, which includes brain-based behavioral science, emotional intelligence, critical thinking, and influence, add richness and depth to his programs. 

Scott’s insight into the human experience at many levels, and in many different situations, allows him to communicate in workshops and keynotes with humor, wit, and depth. He is a captivating storyteller who is able to transport his audiences to destinations they may have never been physically, mentally, or emotionally. Participants laugh and learn, and consistently praise the rich and rewarding experience that positively affects their success. 

Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). He is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and the Global Speakers Federation. He is also an accredited and certified Emotional Intelligence Provider as well as a Certified Associate in Emergenetics, the study of performance and preferences based on genes and the environment. Scott has an executive master’s in Neuroleadership. Scott is cofounder and Principal of Complete Intelligence, LLC. 

Corporate clients span many industries and include GE, Bank of America, the Walt Disney Company, Microsoft, First Data, Medtronic, Johns Hopkins Hospital, Centura Hospitals, MillerCoors, Ingersoll-Rand, Western Union, and many more. 

Table of Contents

Introduction Activating Your Brain 1

The Choice to Start: Activation for Motivation 7

Part 1 The Science of Being Successfully You

Chapter 1 Our Three Brains 15

Chapter 2 Maximize Your Moments Through Your Neurochemistry 21

Chapter 3 Moving from Threat to Thrive 37

Part 2 Controlling Your Success

Chapter 4 Taking Control of Your Life 49

Chapter 5 The Confidence That Comes With Control 59

Chapter 6 Willpower and Focus: Controlling Your Own Attention 75

Chapter 7 Goal Achievement 89

Part 3 Building Your Stamina

Chapter 8 Stamina, Stress, and Your Brain 109

Chapter 9 Quality In, Quality Out 121

Chapter 10 Sleep: It's Not a Choice 131

Chapter 11 Giving Your Brain a Rest 141

Chapter 12 Move to Improve Your Stamina and Your Brain 157

Part 4 Finding Significance

Chapter 13 Significance Through Connectedness: Mother Nature's Bonding Glue 165

Chapter 14 The Ego: Choosing Your Best You 181

Chapter 15 Collaboration: The Ultimate Survival Tool of Humans 199

Choose Now 209

Acknowledgments 213

About the Author 217

Notes 219

Index 231

What People are Saying About This

Amy Cosper

A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neuroscience—business connection in the modern world. There is an undeniable and direct correlation between your brain and your success—as a human being and as a business leader. Read it, and you'll be better at both business and life. --Amy Cosper, editor-in-chief, Entrepreneur magazine

Doug Parker

Scott's understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years, and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performance—both at work and in life. --Doug Parker, CEO of American Airlines

Susan Peters

This is a book about you—the way you define your own success and the way you shape your future. Scott offers critical insights into the neuroscience of leadership, inspiring new approaches to build motivation, willpower, stamina, empathy, and creativity. For those seeking to connect passion and purpose to performance, this book can make an immediate and lasting difference. --Susan Peters, senior vice president of human resources, GE

Mark Sanborn

Scott Halford isn't just a smart guy; he's a smart guy who can make you smarter. He uses neuroscience—not pop psychology—and makes complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use yours far better. --Mark Sanborn, international best-selling author of The Fred Factorand You Don't Need a Title to Be a Leader

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Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Scott Halford has a gift for distilling complex information about how the brain functions into easy-to-understand strategies and tools people can activate to transform how they operate at work and in life. Scott’s signature style marries research, anecdotal information, humor and inspiration to help readers build a bridge between the complexities of neuroscience and the boots-on-the-ground demands of business. The book is filled with activation exercises that make it easy for readers to make better choices to protect and leverage the full capacity of their brains. A MUST READ for anyone who wants to work SMARTER, not HARDER.