ISBN-10:
0393733866
ISBN-13:
9780393733860
Pub. Date:
08/05/2013
Publisher:
Norton, W. W. & Company, Inc.
Advertising: Concept and Copy / Edition 3

Advertising: Concept and Copy / Edition 3

by George Felton

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Product Details

ISBN-13: 9780393733860
Publisher: Norton, W. W. & Company, Inc.
Publication date: 08/05/2013
Edition description: Third Edition
Pages: 320
Sales rank: 402,230
Product dimensions: 10.50(w) x 8.40(h) x 0.80(d)

About the Author

George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.

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