Advertising Worldwide: Advertising Conditions in Selected Countries
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
1117009795
Advertising Worldwide: Advertising Conditions in Selected Countries
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
54.99
In Stock
5
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Advertising Worldwide: Advertising Conditions in Selected Countries
294
Advertising Worldwide: Advertising Conditions in Selected Countries
294Paperback(Softcover reprint of the original 1st ed. 2001)
$54.99
54.99
In Stock
Product Details
| ISBN-13: | 9783642632068 |
|---|---|
| Publisher: | Springer Berlin Heidelberg |
| Publication date: | 10/21/2012 |
| Edition description: | Softcover reprint of the original 1st ed. 2001 |
| Pages: | 294 |
| Product dimensions: | 6.10(w) x 9.25(h) x 0.03(d) |
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