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Africa Rising: How 900 Million African Consumers Offer More Than You Think
     

Africa Rising: How 900 Million African Consumers Offer More Than You Think

4.4 7
by Vijay Mahajan
 

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ISBN-10: 0132339420

ISBN-13: 9780132339421

Pub. Date: 08/29/2008

Publisher: Pearson Prentice Hall

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

Crossing thousands of miles across the continent, he shares the lessons

Overview

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.

  • Recognize that Africa is richer than you think
    Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China.
  • Aim for Africa Two
    Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market.
  • Find opportunities to organize the market
    From retailing to cell phones to banking, companies are succeeding by building infrastructure.
  • Develop strategies for the most youthful market in the world
    Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day.
  • Understand that Africa is not a “media dark” continent
    From Nollywood to satellite to broadband, media is exploding on the continent.
  • Recognize the hidden strength of the African diaspora
    The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent.
  • Build Ubuntu markets
    Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Product Details

ISBN-13:
9780132339421
Publisher:
Pearson Prentice Hall
Publication date:
08/29/2008
Pages:
288
Product dimensions:
5.90(w) x 9.10(h) x 1.20(d)

Table of Contents

Preface Consumer Safari x

Part I: The African Opportunity

1 Baking Bread in Zimbabwe 3

2 Africa Is Richer Than You Think 29

3 The Power of Africa Two 57

Part II: Realizing the Opportunity

4 Harnessing the Hanouti: Opportunities in Organizing the Market 77

5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105

6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127

7 Hello to Nollywood: Opportunities in Media and Entertainment 147

8 Coming Home: Opportunities in the African Diaspora 167

Conclusion Ubuntu Market 187

Endnotes 221

Acknowledgments 239

Index 247

4-color insert located in the book center

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Africa Rising 4.4 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
It looks exactly like the warriors den but the nests are smaller.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Africa can only improve...America has focused on Africa being backward and totally dependent on them for medicines, etc. I think that American's as a whole are spriling downward due to always feeling superior and just taking and not giving back to the environment or their poor.
RolfDobelli More than 1 year ago
"We know everything about how Africans die, but we know little about how Africans live," said Swedish author and self-proclaimed African-at-heart, Henning Mankell. This is a book about Africa, but its protagonists are not disease-ridden men and women, starving children or raging warlords. Vijay Mahajan paints a picture of a continent overflowing with entrepreneurial spirit and economic opportunity. He excitedly strings together story after story of entrepreneurial gardens planted in what looked like deserts. At the same time, he makes it quite clear that if you expect to make money in Africa simply by copying business models from elsewhere, you might as well forget about it. To succeed, you must take the time to understand how Africans live and, especially, to learn what their daily challenges are, be they economic, political, institutional or existential. Opening the door of opportunity in Africa requires just a little extra portion of creativity. Mahajan covers a lot of ground in this book. His inspiring case studies will teach you lessons about innovation and entrepreneurship that you can apply anywhere in the world. However, while this book might encourage you to plunge into business in Africa, you will have to turn to another source for hands-on advice. For that reason, getAbstract recommends this work to entrepreneurs and strategists who have not yet considered the African market - not those who are ready to go.
velu More than 1 year ago
Professor Mahajan provides an excellent exposition of the emerging opportunities for businesses in the continent of Africa. The research conducted by Professor Mahajan is very thorough and meticulous with many examples and firsthand accounts of the way markets operate in Africa.
The main thesis of the book argues the importance of businesses to create markets in order to tap the large latent demand in Africa. Professor Mahajan clearly articulates that the creation of markets requires firms to innovate their business model i.e., the way revenues are generated and captured as well as the accompanying operational structure. Firms would need to be innovative in their products, pricing, distribution and methods of promotion in order to overcome challenges ranging from emerging infrastructure to the absence of legal frameworks. In short, the book argues that African markets are not `plug and play¿ markets but require firms to think about and to put in the missing pieces of the puzzle. Prof. Mahajan provides interesting examples of how firms such as Hanouti, Novartis and Unilever managed to complete the missing pieces of the puzzle by various initiatives such as offering credit to creating new distribution systems where none existed. The book also provides interesting examples of African ingenuity via innovation and tendency to leapfrog to overtake other markets. For example, one of the most innovative projects was provided by a non-profit organization, Roundabout, which created a playpump that harnesses the energy from a children¿s merry-go-round to pump water for rural Africa. In addition, an example of leapfroging via the provision of infrastructure is demonstrated by the provision of citywide unrestricted Wifi/Wimax in Freetown, Sierra Leone which is only the third city in the world to have such a service after Philadelphia and Taipei.
The book is an eye opener to the growing influence of the opportunities provided by the large future middle class of Africa. Professor Mahajan makes a compelling case for firms not only to create markets but also to nurture the growth of these markets to create profitable businesses whilst contributing to the development of Africa. In addition, what is also clear is the burgeoning confidence of the African people where Professor Mahajan aptly borrows from the popular Hindi movie `Chak de India¿ (You can do it, India!) to illustrate the up and coming `Chak De Africa¿!
This is a book that identifies Africa¿s business and growth potential and illustrates it innovatively and intelligently. It is a must read for anyone who wants to understand the shifting economic power in the world and in particular the opportunities in Africa. I recommend it very strongly.
K.Harmon More than 1 year ago
So, is the premise of Dr. Vijay Mahajan's new book "Africa Rising: How 900 Million African Consumers Offer More Than You Think." I recently had a chance to sit down with Dr. Mahajan to discuss his very readable and well research book. Dr. Mahajan's book demonstrates through first-hand country visits, interviews, stories and data that the Africa of the evening news is only a small fraction of the reality of the people that call the African continent home. Africa has a 400 million plus up-and- coming middle class and has one of the most youthful markets in the world. New Africa is young, enterprising and media savvy. And it is changing the way we all do business by building the traditional African market model of Ubuntu (I am because you are) proving that it is possible to build profitable businesses, achieve sustainable growth and advance social progress by focusing on meeting basic human needs.

I found the book very informative and inspiring and I hope you will too. I hope that it will be a useful tool in our quest to better understand the "mother" continent of us all as she begins to take her rightful place in the world.

Khotan Shahbazi-Harmon
Host, "Idea Lounge"
KOOP 91.7 F.M.
khotanharmon.com